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The Institute for Luxury Home Marketing exists to help buyers and sellers of luxury homes and estates find real estate professionals who specialize in the luxury home market and have completed extensive training to build additional competencies.

Members of The Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.

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Patti Shannon
Patti Shannon Properties
Conroe, TX

“How do you decide which agent to list your house? Having bought 20 houses over the years, this is how I decided. I wanted an agent in the area. Some choose a friend who happens to live outside the area. The when a prospective buyer calls to see the house, the first thought running through that agent’s mind is “How can I schedule this showing to avoid rush hour”, or “Gee, I was just there yesterday, maybe I can delay this showing until tomorrow and maybe someone else will call for a viewing so I can show two times for my travel”. That’s not the thinking I wanted. I wanted an agent to think “How can I best serve this buyer? How can I meet them at a time most convenient for them?” I knew Patti would think my way.,/p>

There are entry level houses for entry level buyers and there are expensive houses for those capable of paying for expensive houses. There are people that are comfortable with entry level buyers and people that are comfortable with buyers that can afford the finer things in life. Patti has spent a lifetime accustomed to dealing with the latter. I was selling an expensive home, and wanted an agent that could lead a qualified buyer, and make them feel comfortable. Nothing bodes success like success. Choose an agent that is successful enough in real estate to work at it full time. Talk with those who have sold their house, or even those with a “For Sale” sign in their yard. The sellers I talked to were happy with Patti. Finally, look for an agent that is constantly selling themselves. I liked seeing Patti’s face on billboards about town. I knew that when buyers are looking for an agent to call first, as they look through the yellow pages, they’ll call a familiar name. They may not know Patti, but they’ll know the name. And that’s enough for the call.”

- Eric Colby,
Conroe, TX


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