The Institute for Luxury Home Marketing

Leaders in Luxury 2010 Agenda

Staying On Top!

Information and Networking for Continuing Success

Barton Creek Resort and Spa
Austin, Texas
October 20 – 22, 2010
Property tour on the afternoon of October 20th for early arrivals

DayTimeEvent
Wed, Oct 20 Noon - 6:00 Registration
  2:00 Bus leaves Barton Creek Resort for optional Luxury Home Tour
  5:15 Bus returns from Luxury Home Tour
  6:30 Networking Cocktail Reception
  7:30 Dinner and Marketing Awards Presentation
Thu, Oct 21 8:00 – 9:00 Continental Breakfast
  9:00 – 9:15 Welcome
  9:15 – 10:30 Jo Ellen Nash, Nash & Company, Downing-Fry Realty
$$ Million Dollar Q&A for Luxury Agents: A top luxury real estate coach answers key questions to help you make your business a massive success!
  10:30 – 10:50 Break
  10:50 – Noon Tom Raney, former top marketing executive with Neiman Marcus (and other luxe retailers), now with Nest Realty Group
If Neiman Marcus Sold Real Estate: What I learned in marketing at Neiman Marcus and how I'm using it in real estate
  Noon – 1:00 Networking Lunch
  1:15 – 2:45 Octavia McDougle, “2010 professional athlete’s wife of the year award winner,”The Real Estate Network International
Working with professional athletes (a noted sports star will be our special guest!)
  2:45 – 3:15 Break
  3:15 – 4:00 Matthew Shadbolt, Director Internet Marketing, Corcoran Group Realtors
“How luxury pros can use video and new media for profitable results”
  4:00 – 4:45 Kevin Brass, Longtime properties reporter for the International Herald Tribune and New York Times, and a widely read blogger.
International Real Estate: Opportunities and Landmines in Global Markets
  4:45 - 5:15 Wrap-up
  6:00 - 7:00 Networking Cocktail Party
  7:15 Bus leaves for Downtown Austin and Dine-Around evening
  10:30 Bus returns to Barton Creek Resort and Spa (Or, stay later and enjoy Austin's music and entertainment spots, and taxi back to the hotel.)
Fri, Oct 22 8:30 - 9:15 Continental Breakfast
  9:15 - 10:30 Breakout Sessions (choose one):
1. Luxury Short Sale Round table, participatory luxury short sale discussions with roundtable moderators
2. Leveraging Institute member benefits (Don't leave money on the table!), Institute staff will help you take advantage of $18,000 worth of free benefits and learn about special discounts.
3. Best Practices for today’s market: A panel of successful luxury agents will share best practices
  10:30 - 11:00 Break
Best Marketing Practices—2010 Award Winning Marketing Materials on display
  11:00 - 11:45 Stan Barron, Stan Barron Properties
Ads that reach the "Real" decision maker
  11:45 - 1:00 Networking Lunch
  1:15 - 2:15 Deborah Valledor, COO, Realtor Association of Miami and the Beaches (RAMB)
A simple plan: You don't have to be a geek to make social networking work for you
  2:15 - 2:30 Break
  2:30 - 3:30 Working with international buyers, sellers, and properties at the top of the market
  3:30 - 4:00 Wrap-up

Plan to stay over the weekend for lots of fun in and around Austin.

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