The Institute for Luxury Home Marketing

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Buying or Selling a Luxury Home? Looking to make a Referral?

Our Members Set the Benchmark for Luxury Home Marketing.

The Institute for Luxury Home Marketing exists to help buyers and sellers of luxury homes and estates find real estate professionals who specialize in the luxury home market and have completed extensive training to build additional competencies.

Members of The Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.

How to Select the Right Agent

You've made the decision to buy or sell a luxury home, and now it's time to select the real estate professional who can best assist you. Not all good agents operate effectively in the upper-tier market. It is a market segment that requires special competencies. So we've compiled five tips for choosing an agent in the luxury real estate market.

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Santiago Valdez
RE/MAX Signature
Chicago IL

“I worked with Santiago on a total of three real estate transactions. Santiago has thorough knowledge of the market, particularly in my areas of interest. He successfully worked with me to close two purchases as well as the sale of a property in an oversaturated buyer's market. Santiago is pers... more

– Kymika Okechukwu
Beth Anne Pretty
Keller Williams Midlothian
Midlothian VA

Beth Pretty is an exceptional realtor. We have bought and sold 4 homes in different states and she is, by far, the BEST realtor we have used. We interviewed several realtors and she stood out above the rest. Her professionalism in her initial presentation and detailed analysis of current marke... more

– D. & K. Kilkelly, sold their home with Beth
Jason Penrose
RE/MAX Achievers
Scottsdale AZ

Jason: It's hard for me to express, in an email, how much I have appreciated all you have done for me. When I got to my condo and saw the cleanser for the mirrors and the "welcome sign," it almost made my eyes tear up! You went above and beyond in so many instances and I hope you understand th... more

– Lisa Geyer

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