Leaders in Luxury 2019

Please note that the schedule, presenters, and room locations are subject to change.

Sunday Monday Tuesday LIL Home

Sunday, October 27

12:00 PM | Property Tour (Tentative, Optional)

4:00 PM | Check-In and Badge Pick Up Opens

4:30 PM | First Time Attendee Reception on the Living Room Terrace (Invitation Only)
A unique opportunity for first time Leaders in Luxury attendees to mix and mingle with each other and Institute ambassadors.

5:00 PM | Welcome Reception on the Living Room Terrace
Mix and mingle with luxury leaders and our distinguished guests while enjoying complimentary drinks and hors d'oeuvres.

6:00 PM | Neighborhood Networking
Your evening to settle in and enjoy the dining options at the Four Seasons Resort Palm Beach or venture out and explore the culinary delights of the Palm Beaches.

Monday, October 28

All events on Level One in the Royal Poinciana Ballroom unless otherwise noted

7:30 AM | Information Desk Open

7:30 AM | Breakfast (Provided)

8:30 AM | Opening Remarks with Diane Hartley, President of The Institute

8:45 AM | MASTERCLASS: Ditch the Pitch: Improvise to Sell More with Steve Yastrow
In this intensive masterclass, learn how to capture the interest of clients without relying on the standard sales pitch and gain tools that develop the skills and confidence to improvise successful, persuasive conversations.

10:15 AM | Morning Break

10:30 AM | MASTERCLASS: We - Create Profitable Customer Relationships with Steve Yastrow
The most loyal and profitable business relationships develop when your clients think "we" rather than "us and them." Learn the concept of creating relationship-building encounters instead of relationship-eroding transactions, and explore how to create ongoing conversations that nurture meaningful, loyal, and profitable connections.

12:00 PM | Lunch (Provided)

12:45 PM | MASTERCLASS: Negotiation Strategies with Debbie de Grote
In an evolving luxury landscape, listings require more skill to sell. You must be the graceful gladiator, the calm, cool head in the deal, and the strategist that has a proven track record of results and five-star reviews. In this MASTERCLASS, Debbie will share the critical steps you must take before the negotiations even begin to insure a successful outcome, how to improve your sales versatility across cultures and generations, how to navigate the egos of powerful people, and even remind you of some old school techniques that are back in fashion and how to use them to your advantage.

2:00 PM | Afternoon Break

2:15 PM | LUXTALK: Marketing Award Finalist Presentations
Back by popular demand, the finalists for the coveted Leaders in Luxury Marketing Award will present their submissions and share their secrets of success that have positively impacted their business. And YOU get to vote for the winner that will be announced in the evening at the Marketing Award Gala+Dinner!

3:30 PM | LUXTALK: Four Seasons Resort Experience
Details coming soon.

4:30 PM | Evening Break

6:30 PM | Networking Reception on the Pool Terrace
Mix and mingle with luxury leaders and our distinguished guests while enjoying complimentary drinks and hors d'oeuvres.

7:00 PM | MARKETING AWARD GALA+DINNER (Provided)
After a beautifully plated, three course dinner service, we will announce the winner of this year's Leaders in Luxury Marketing Award!

9:00 PM | Networking After Hours
Keep the party (and networking!) going in the Library Bar with drinks for purchase.

Tuesday, October 29

All events on Level One in the Royal Poinciana Ballroom.

7:30 AM | Breakfast (Provided)

8:30 AM | MASTERCLASS: Creativity Unleashed with Matthew Ferrara
Join Matthew as he shows how unlocking your creativity can position your business for even greater growth in the luxury market. Using a variety of writing, design, and photography techniques, you will learn how to write ad copy that stands out, post more engaging digital content, and what types of photos capture the most attention (and more business). Find out why your best advantage in a competitive marketplace isn’t more money, technology or tools – but a better YOU.

9:45 AM | Morning Break

10:00 AM | MASTERCLASS: The Inbound Marketing Approach with Andrew Hong
Modern marketing is about getting your target customer to come to you by creating value for them before asking for the sale. How do you do this? By creating and distributing remarkable content which provides help to solve problems that your customer is facing. There's too much noise out there on the Internet to build a relationship with your customer any other way. Andrew will workshop The Tobe Agency's key strategies for helping high-end real estate professionals build meaningful connections with their clients using the inbound approach to digital marketing.

11:15 AM | Morning Break

11:30 AM | LUXTALK: Building Successful Teams
Details coming soon.

12:15 PM | Lunch (Provided)

1:00 PM | LUXTALK: Giving Back
Details coming soon.

1:30 PM | Closing Remarks with Diane Hartley, President of The Institute