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What Luxury Real Estate Agents Should Be Reading
03/23/2026

The luxury market shifts quietly—are you paying attention? Discover what top agents read to stay ahead of trends so you are prepared to best serve your clients.

Marketing Strategies to Win Over Today’s Modern Luxury Buyer
03/20/2026

Today’s luxury buyers expect more... are you delivering? Learn the strategies top agents are using to attract and convert modern high-end clients.

Lifestyle and Stability Are Reshaping the Luxury Real Estate Market in 2026
03/18/2026

Luxury buyers are shifting priorities are you keeping up? See how lifestyle and stability are reshaping the 2026 market.

Understanding International Luxury Buyers: What Today’s Agents Need to Know
03/12/2026

Today’s luxury buyers think globally. Understanding cultural expectations, wealth strategy, and lifestyle priorities helps agents build trust and serve international clients in a connected market.

Elevating the Luxury Open House Experience
03/08/2026

In luxury real estate, an open house should feel like an experience. Discover how curated events and intentional hospitality can transform a showing into a powerful marketing moment.

5 Strategic Tips to Prepare a Luxury Home for the Spring Market
03/04/2026

Spring inventory is coming... but the sellers who prepare now will stand out. Share these five strategic tips to help luxury homeowners launch ahead of the competition.

Gen Z Is Redefining Luxury Real Estate
02/27/2026

Gen Z luxury buyers are already shaping the market. Values-driven, tech-forward, and highly intentional, they expect more than status—they expect alignment. Agents who adapt will lead.

Winning the Long Game in Luxury Real Estate: Strategies for 2026
02/24/2026

The luxury market isn’t slowing, it’s recalibrating. Agents who adjust now will build stronger pipelines and lasting client trust in 2026. Here’s how to win the long game.

Luxury Real Estate Market Insights: What’s Ahead in 2026?
02/19/2026

Signals for 2026 are already emerging. The question is whether your strategy reflects what’s actually happening in the luxury market.

Multi-generational Homes as a new market in Luxury Real Estate
02/17/2026

Multigenerational living is reshaping the luxury market. From flexible layouts to future-proof design today’s buyers are prioritizing homes that support generations without sacrificing sophistication

Becoming the Go-To Luxury Agent Starts With Positioning, Not Production
02/12/2026

Becoming the go-to luxury agent isn’t about volume—it’s about trust and positioning. This article explores how top agents build authority that attracts high-end clients.

Using Storytelling to Differentiate Luxury Real Estate Listings
02/09/2026

In a crowded luxury market, the listings that stand out tell a story. Discover how storytelling separates memorable listings from those buyers scroll past.

How to Enter International Luxury Real Estate
02/06/2026

Global opportunities are expanding for luxury agents. Explore what it takes to step into international real estate and serve globally minded clients with credibility.

Market Trends That Guide Top-Performing Luxury Real Estate Agents
02/03/2026

Top-performing luxury agents don’t react to the market, they anticipate it. This article breaks down the key trends guiding smarter strategy, stronger client conversations, and long-term success.

The Luxury Listing Experience: How Top Agents Win Trust and Listings
01/30/2026

A luxury listing is more than a marketing plan, it’s an experience. This article explores how top agents build trust and deliver elevated service that resonates with today’s luxury sellers.

How Top Luxury Agents Are Adapting to AI and Buyer Behavior in 2026
01/27/2026

As AI reshapes search and buyer behavior evolves, top luxury agents are adjusting how they market, communicate, and build trust. Join us as we explore the strategic shifts defining success in 2026.

January 2026 Luxury Market Report: A Balanced Start to the Year
01/22/2026

January 2026 is setting the tone for the year ahead. This luxury market report reveals early signals in pricing, inventory, and buyer behavior that agents need to understand now to stay ahead in 2026.

Transitioning to Luxury Real Estate: Key Skills Agents Need
01/15/2026

Moving from traditional to luxury real estate requires a different skill set. This article outlines the key competencies agents need to build credibility, confidence, and success at higher price point

The Next Era of Luxury Living: What Buyers Want in 2026
01/09/2026

Luxury living is evolving. This article explores the buyer preferences, lifestyle shifts, and home features redefining what luxury means as we move into 2026.

8 Essential Steps to Preparing for a Strong Q1
01/05/2026

The first 30 days of the year set the tone for success. These eight strategic steps help luxury real estate agents prepare for a focused, confident, and high-impact Q1.

Want Celebrity Clients? Here's How to Work With Them
01/02/2026

Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebri...

Cultivating a Network of Luxury Real Estate Clients
12/31/2025

Luxury buyers don’t respond to volume, they respond to access, discretion, and trust. Learn how to build influence through curated relationships, strategic partnerships, and a networking plan.

Where Luxury Buyers Live, and Where You Should Be
12/22/2025

Luxury buyers are found through relationships, not cold leads. Learn where high-net-worth individuals gather and how agents can position themselves to grow a luxury business.

Why Balance Defined the November 2025 Luxury Real Estate Market
12/17/2025

November 2025 revealed a luxury real estate market defined by balance, not volatility. This report breaks down the data and buyer behavior agents need to understand as they prepare for 2026.

Goals to Growth: Strategic Habits Luxury Agents Need for 2026
12/11/2025

Motivation alone won’t set luxury real estate professionals apart—strategy will. Agents who operate with clarity, discipline, and a defined brand presence will outperform those relying on optimism.

Deal Breakers for Luxury Buyers: When 'Almost Perfect' Isn’t Enough
12/08/2025

In the world of luxury real estate, beauty alone rarely seals the deal. Luxury clients are searching for something far more elusive: a property that aligns with their sense of identity

How Top Agents Create Repeat Clients and Referral Champions
12/03/2025

Discover five proven strategies luxury real estate agents use to turn satisfied clients into lifelong advocates who confidently refer high-value business.

Cultivating Referrals in a Feeder Market
11/25/2025

Your next luxury client is already connected to someone you know. Discover how strategic feeder market partnerships can strengthen your referral network and fuel long-term success.

When and How to Talk About Auctions with Your Luxury Sellers
11/21/2025

Luxury auctions can be one of the most effective tools for selling high-end properties, if your sellers understand the value. Learn how to confidently introduce auctions, address common misconceptions

What’s Driving Stability in Today’s Luxury Real Estate Market
11/18/2025

From balanced inventory to rising buyer confidence, the luxury real estate market is showing signs of maturity and long-term stability. Discover the key trends driving this steady momentum in 2025.

Understanding Today’s Affluent Buyers
11/13/2025

Today’s affluent buyers expect more than beautiful homes. They want a personalized, discreet, and elevated experience. Learn what drives their decisions and how to build lasting trust.

The Ultimate Holiday Guide for Real Estate Agents
11/05/2025

Stay polished and top of mind this holiday season with the key do’s and don’ts of luxury real estate marketing.

5 Proven Ways to Earn Client Trust in Luxury Real Estate
10/28/2025

In luxury real estate, trust is everything. Learn five proven ways to build credibility, earn confidence, and strengthen relationships with high-end clients.

Luxury Real Estate Enters a Phase of Balance and Maturity
10/23/2025

October’s Luxury Market Report reveals a balanced market where realistic pricing and renewed buyer confidence are setting the stage for steady growth.

Scammer Red Flags Every Luxury Agent Should Know
10/15/2025

Luxury real estate attracts high-value clients... and sophisticated scammers. Learn how to identify red flags early, protect your reputation, and keep your transactions safe.

Real Estate Gift Etiquette: Common Taboos and Thoughtful Alternatives
10/03/2025

In luxury real estate, the wrong gift can send the wrong message. Discover key gift-giving taboos and learn how to choose thoughtful alternatives that build lasting client relationships.

How Real Estate Market Expertise Boosts Client Trust
09/30/2025

In luxury real estate, expertise is everything. Learn how deep market knowledge builds reputation, strengthens client trust, and sets top agents apart.

How to Price Luxury Homes in a Shifting Real Estate Market
09/22/2025

Pricing luxury homes isn’t just about numbers—it’s about strategy. Discover how to price confidently in a shifting market and win the right buyers.

Luxury Real Estate Trends September 2025
09/17/2025

September’s Luxury Market Report reveals a steady market where buyers remain intentional and sellers exercise patience, shaping a balanced 2025 landscape.

Why Partnering with Interior Designers Gives Realtors a Competitive Edge
09/09/2025

Luxury clients expect more than a transaction—they expect vision. Learn how partnering with interior designers helps realtors win trust, elevate listings, and stand out in competitive markets.

Luxury Real Estate Referrals Start with Skills
09/03/2025

Referrals fuel success in luxury real estate. Discover how sharpening your skills builds trust, elevates service, and keeps high-value clients coming back.

The Pros and Cons of Virtual Work in Today’s Real Estate Market
08/28/2025

Virtual work offers luxury agents convenience and reach—but it also has drawbacks. Discover the pros and cons of going virtual in today’s market.

Why Smart CRMs Are a Game-Changer for Luxury Real Estate Agents
08/25/2025

Luxury real estate runs on relationships. Learn how smart CRMs help top agents streamline tasks, personalize service, and close more high-value deals.

Luxury Real Estate Market 2025: Stability, Selectivity, and Buyer Trends
08/19/2025

August’s Luxury Market Report reveals strong demand for single-family homes, cautious condo sales, and how today’s selective buyers are reshaping trends.

How Today’s Luxury Agents Are Using Innovation to Deepen Client Loyalty
08/11/2025

Top agents know the secret to success isn’t just tech—it’s how you use it. Learn to blend innovation with a personal touch for lasting client impact.

Virtual Tours in Luxury Real Estate: Pros & Cons
08/05/2025

Virtual tours offer convenience and reach in luxury real estate—but they also have limits. Learn how to balance tech with the personal touch

Real Estate Automation Tools Every Luxury Agent Should Be Using
07/31/2025

Discover how smart automation tools can streamline your workflow, boost productivity, and help you focus more on what matters most—your clients.

2025 Luxury Market Mid-Year Review
07/29/2025

July’s report reveals a recalibrated market—more listings, firm pricing, and strategic moves from buyers and sellers alike.

Real Estate Tech in 2025: What Works and What to Avoid
07/23/2025

From AI to automation, today’s tech tools offer incredible potential if used strategically. Discover what’s working (and what to avoid) in 2025, & how top agents are using tech to enhance, not replace

Five Innovative Tools that Save Time and Maximize Effectiveness
07/16/2025

From automated marketing and tracking to branding and real-time data, these five exclusive tools help agents streamline operations, elevate their image, and focus on what matter most, relationships.

What Amenities are “In” for Summer 2025
07/09/2025

What do wellness rooms, garden tubs, and AI-driven kitchens have in common? They’re just a few of the must-have amenities defining luxury living in 2025. Discover what’s trending now—and how these fea

The Top Instagram Accounts for Luxury Home Inspiration
07/03/2025

Staying on top of the game when it comes to luxury real estate means paying attention to what others in the marketplace are doing. Not only do you ...

Keep Calm and Carry On: Guiding Clients Through Market Volatility
05/06/2025

When luxury clients feel uncertain, your calm guidance becomes their biggest asset. Learn how to lead with clarity, confidence, and data-driven strategy.

Using Data to Drive Luxury Real Estate Decisions in 2025
04/29/2025

Stay ahead of the luxury real estate curve in 2025. Discover how data mastery helps agents guide clients with confidence and uncover hidden opportunities.

2025 Luxury Market Outlook: Strength, Strategy & What Lies Ahead
04/22/2025

Q1 2025 brought both momentum and caution to the luxury real estate market. Discover what’s driving buyer confidence, what’s holding sellers back, and how top agents are navigating the shifts.

March 2025: Signs of Renewed Strength Amid Cautious Optimism
04/16/2025

After a slow February, the luxury market surged in March with rising inventory and buyer confidence. But what's really driving this rebound—and what could stall it?

Opportunity in Uncertainty: Guiding Buyers and Sellers with Market Data
04/10/2025

Discover how luxury real estate professionals can leverage market data, timing, and local insights to guide buyers and sellers through uncertainty and unlock new opportunities this spring.

Decoding Luxury Real Estate Trends: How to Read the Market Like a Pro
04/02/2025

Imagine being the go-to expert who can effortlessly navigate market trends and make informed decisions. We offer practical tips for positioning properties effectively and staying ahead of market shifts. Don't miss out on the opportunity to gain a competitive edge and inspire confidence in your clients.

How a Strong Brand helps Sellers succeed in Luxury Real Estate
03/28/2025

Discover how a strong luxury real estate brand can help sellers succeed by enhancing visibility, increasing perceived value, and attracting qualified buyers. Learn how working with a luxury professional can maximize your home’s market potential.

Strategic Pricing : The Key to Thriving in 2025
03/25/2025

Don't get left behind in the 2025 luxury real estate market! Discover the latest trends, buyer behaviors, and pricing strategies shaping the U.S. and Canada. Learn how to position yourself for success in today's real estate market.

Building a Referral Network Outside of Your Local Market
03/21/2025

Want to grow your real estate business beyond your local market? Expanding your referral network can unlock new opportunities, increase your revenue, and connect you with high-value clients in new areas.

How to Get Your Luxury Property Ready for the Spring Market
03/12/2025

Spring is the prime season for luxury real estate—but is your listing ready? From expert staging and curb appeal to strategic upgrades, discover how to make your luxury property stand out and attract

How to Effectively Showcase your Unique Value Proposition
03/07/2025

Stand out by crafting a powerful value proposition, Elevate your brand and attract high-net-worth clients. When marketing luxury properties, standing out isn’t optional—it’s essential. Your Unique Value Proposition (UVP) is what sets you apart from the competition and convinces affluent buyers and sellers to trust you with their most significant investments.

Small Touches to Enhance Your Professional Image
02/25/2025

Explore how small, thoughtful gestures enhance client relationships, build trust, and drive referrals. By prioritizing a seamless and memorable experience, agents can distinguish themselves in a competitive market and position themselves as trusted advisors to affluent buyers and sellers.

The Future of Luxury Real Estate: What to Expect in 2025
02/21/2025

The luxury real estate market is evolving—are you ready to adapt? With affluent millennials, female buyers, and Gen-X investors reshaping demand, plus inventory growth creating new opportunities, 2025 is set to be a pivotal year. Ultra-high-net-worth clients are still driving high-end sales, while mid-tier buyers navigate economic uncertainty.

Elevating the Client Experience in a Competitive Market
02/19/2025

In today’s competitive luxury market, exceptional service isn’t just a bonus—it’s the key to standing out. Join us as we dive into what truly sets top agents apart, from mastering responsiveness and financial vetting to setting professional boundaries that enhance client relationships.

Leveraging Vendor Relationships to increase Referrals
02/11/2025

Building strong vendor relationships is key to boosting referrals in real estate. Vendors, from contractors to private jet services, provide exclusive insights and opportunities, enhancing client experience and credibility. Cultivating diverse, high-quality connections helps expand your reach, offer tailored services, and position you as a trusted expert in the luxury market.

Luxury Real Estate Review 2024: A Resilient Market with Promising Trends
02/07/2025

Curious about what’s shaping the luxury real estate market in 2025? Our 2024 Year in Review reveals key trends—sustainability, tech-driven design, and shifting buyer demographics. Discover how to stay competitive with insights on inventory growth, price stability, and emerging market dynamics.

How Real Estate Agents Can Stay Competitive in 2025
02/04/2025

Want to stay competitive in 2025? Luxury real estate agents must refine their digital presence, invest in education, deliver top-tier service, and build strong networks. Learn key strategies to elevate your brand, attract affluent clients, and expand your reach.

Luxury Real Estate Shows Promising Trends for 2025
01/31/2025

Luxury real estate soared in late 2024—what does this mean for 2025? Discover key market trends, buyer insights, and strategies to stay ahead. Learn how evolving preferences, inventory shifts, and expert positioning can give you a competitive edge in the luxury space.

The Art of Storytelling in Real Estate Marketing
01/17/2025

In luxury real estate, storytelling highlights the lifestyle a property offers, captivating affluent buyers. By showcasing experiences like urban living, waterfront retreats, or seasonal charm, agents

Smart Strategies for the 2025 Real Estate Market
01/08/2025

Real estate agents can stand out in a shifting market through personal branding, advanced marketing tools, technology, and strong networks. Learn how to expand your reach, and deliver exceptional service to affluent clients.

Mastering Lead Conversion: Building a Reliable Client Base
12/23/2024

Mastering lead conversion in real estate focuses on building trust, leveraging technology, and nurturing relationships to turn leads into loyal clients. Success comes from creating lasting relationships and utilizing specialized tools and training, especially in the luxury market.

Ending 2024 on a Strong Note
12/18/2024

The luxury real estate market ends 2024 strong, with rising sales, increased inventory, and high demand for properties in affluent areas like Manhattan and Miami. Falling interest rates and buyer focus on sustainability and long-term value signal continued resilience for 2025, offering opportunities for agents performing in luxury.

The Unmatched Value of Attending Real Estate Conferences
12/11/2024

Discover why luxury real estate conferences are vital for professional growth. Explore how these events boost networking, market insights, and career opportunities. Learn tips for choosing the right conferences, maximizing ROI, and gaining tools to excel in the luxury market.

Find Success in Luxury Real Estate with Market Reporting
12/03/2024

Luxury market reports equip agents with insights to stay informed, build expertise, and deliver personalized, data-driven advice. They strengthen client relationships, foster collaboration, and optimize marketing strategies.

How is AI changing design and functionality in luxury real estate
11/26/2024

Leverage AI to transform your luxury real estate business—offer personalized designs, showcase immersive VR tours, integrate smart home tech, and optimize sustainability for client appeal.

Mastering the Market - Proven Strategies and Exclusive Resources for the Luxury Agent
11/19/2024

Discover strategies for thriving in today's dynamic luxury real estate market. Learn expert insights on navigating volatility, building referrals, and achieving success.

Rising Inventory, Surging Sales, and Growing Opportunities in the Luxury Real Estate Market
11/15/2024

Learn how interest rate cuts and buyer activity are driving new opportunities in this luxury real estate. Discover insights into single-family and attached markets, emerging property trends, and strategies for thriving in a shifting high-end real estate landscape.

Finding your Niche in the Luxury Real Estate Market
11/12/2024

Unlock the keys to finding your niche in luxury real estate. Discover how refining your brand, building deep market insights, and offering tailored services can set you apart and attract affluent clients in a competitive market.

Connecting Meaningfully with Clients Over the Holiday Season
11/05/2024

The holiday season provides an ideal opportunity to connect meaningfully with clients. Amid the holiday bustle, taking the time to show genuine appreciation can leave a lasting impression. By planning ahead and understanding each client’s unique preferences, you can create personalized experiences that reinforce valued relationships.

The Importance and Benefits of Ongoing Education for Realtors
10/31/2024

Advanced training empowers realtors to stay ahead of evolving market trends, make well-informed choices, and cater to specialized areas like luxury real estate. It enhances their marketing expertise, technological skills, and network-building capabilities, ensuring they’re prepared for future shifts in the market.

Smart Home Features Every Luxury Agent Should Know
10/28/2024

Explore the latest in luxury smart home technology—from automated lighting and climate control to advanced security and personalized wellness—designed to elevate comfort, convenience, and elegance in every room.

Market of Mixed Expectations
10/22/2024

Explore the Fall 2024 luxury real estate market trends, where buyer leverage is increasing due to rising inventory, prices are showing slight declines, and demand for customized, innovative homes is growing. With mortgage rates dropping and preferences shifting towards privacy, lifestyle amenities, and smart technology, sellers who tap into these trends will thrive in this competitive landscape.

The Value of Negotiation Skills
10/18/2024

Discover the importance of negotiation skills in today's real estate climate with insights from Negotiation Experts. Learn strategies to demonstrate your professional value, personalize client interactions, and master the art of mindful negotiation in today's changing market.

Critical Changes to Home Insurance
10/08/2024

Discover how catastrophic weather events, FEMA flood insurance updates, and new carrier restrictions are reshaping the market. Gain insights on policy changes for high-risk properties, second homes, and renovations. Wtay informed on the future of home insurance coverage.

CLIENT APPRECIATION OPPORTUNITIES
09/30/2024

Explore client appreciation opportunities in luxury real estate. Discover premium gift ideas and exclusive experiences to foster long-term relationships, build trust, and drive business growth.

The Benefits of Working with a Luxury Real Estate Coach
09/24/2024

A real estate coach specializes in guiding real estate professionals in the high-end property market, offering tailored strategies for marketing, branding, negotiation, and client management. These coaches help agents attract affluent clients, close bigger deals, and develop leadership skills.

Fall 2024 Luxury Real Estate Market Trends
09/17/2024

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential real estate markets t...

Expanding your Sphere of Influence
09/11/2024

Discover strategies to expand your sphere of influence in luxury real estate. Join us as we discuss lead generation, social media, and managing client relationships for long-term success.

Why Designations Matter in Real Estate
09/04/2024

Discover why real estate designations matter, especially in the luxury market. Learn how earning a designation can boost your credibility, resources, and earning potential.

Elevate Your Space: Fall 2024's Top Color Trends
08/27/2024

Discover Fall 2024's top interior color trends, replacing the cooler grays of the recent past. We explore the new wave of warm earthy tones, as well as bold hues like dramatic blues and captivating reds.

Demonstrate Your Value to Buyers, Amidst Industry Change
08/20/2024

Learn how to effectively demonstrate your value to buyers amidst the evolving real estate landscape. This guide provides strategies for creating a compelling buyer presentation, showcasing your expertise, and navigating new commission rules to secure buyer representation agreements.

Luxury Market - 2024 Drivers and Nuances
08/16/2024

The August 2024 Luxury Market Report provides a detailed analysis of the current trends in North American luxury real estate, including month-over-month and 13-month trend data. The report explores the resilience and growth of the market, the critical role of new inventory, price stability, and the impact of economic factors. It offers insights for real estate professionals and affluent buyers to navigate the evolving landscape and highlights the importance of staying attuned to buyer preferences and market dynamics.

Strategic Marketing for Real Estate Professionals
08/13/2024

Discover essential marketing strategies tailored for real estate professionals. Explore SMART goal setting, balancing business needs with marketing tactics, and leveraging digital and print media for brand building. Learn how to effectively target your audience, optimize digital presence, and integrate innovative tools like QR codes for maximum engagement and lead generation.

Shifting Outdoor Spaces to Year-Round Use
08/06/2024

Explore the trends transform outdoor spaces into year-round havens that enhance your lifestyle, health, and property value. Learn how to maximize functionality with design elements like heating solutions, weather-resistant materials, and outdoor kitchens, creating a space that’s perfect for relaxation, entertainment, and wellness in any season.

Promoting Luxury Properties Beyond your Local Market
07/30/2024

Promoting luxury properties beyond your local market is essential for increasing visibility and maximizing value. Targeting a global niche helps attract high-net-worth buyers, mitigate local economic downturns, and enhance your reputation as a luxury agent. See our preferred methods help reach affluent buyers and boost the success of luxury listings.

Luxury Outdoor Living Space Trends 2024
07/23/2024

Discover the top luxury outdoor living space trends of 2024, including resort-style amenities, sophisticated outdoor kitchens, wellness areas, and sustainable designs, enhancing high-end real estate with elegance and functionality.

Mid-Year Review of 2024: Luxury Real Estate Market Insights
07/19/2024

Discover key insights and trends shaping the North American luxury real estate market. Learn about inventory, pricing, and future expectations.

Adapting to the New Real Estate Landscape
07/15/2024

Join us as we discuss adapting to recent changes in the real estate industry.

Social Media: Understanding How to Position Branding and Messaging
07/10/2024

Learn how to effectively position your brand and messaging on social media with insights from Will Hayes, Senior Growth Strategist at the Tobe Agency. Discover strategies for defining your brand identity, understanding your audience, and setting clear objectives, choosing the right platforms, developing a content strategy, crafting compelling messaging, engaging with your audience, analyzing performance, and staying updated with trends.

How to Defend your Worth
07/02/2024

To effectively defend your worth in the real estate industry amid ongoing NAR litigation, it’s crucial to stay informed and transparent about your services. Emphasize your value proposition by offering personalized, concierge-level service, showcasing specialized knowledge, and providing comprehensive market analysis.

Differentiating Affluent from Traditional Client Expectations
06/28/2024

Learn how the distinct characteristics, needs, and expectations of affluent clients differ from traditional ones. Discover the importance of tailoring your approach to deliver exceptional service, build strong relationships, and achieve financial success. Explore key differences in financial capacity, property preferences, decision-making processes, service expectations, marketing, negotiation, and post-sale services.

Become a Leader: Stay Ahead of the Conversation
06/26/2024

Staying proactive, informed, and influential benefits luxury real estate professionals by enhancing their reputation, decision-making, and relationships. Knowledge fosters thought leadership, innovation, confidence, and community engagement.

Understanding Paid Digital Media
06/24/2024

Learn how to implement a successful paid digital media campaign with insights from Will Hayes of Tobe Agency. Discover strategies for setting SMART objectives, understanding media platforms, and creating effective search and social media ads.

Luxury Trends for the Summer of 2024
06/19/2024

As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living cost...

The Marketing Power of Features and Amenities
06/17/2024

Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.

Branded Residences – A Growing Trend
06/12/2024

Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.

Strategies for Success in Real Estate: Building Brand Loyalty
06/10/2024

Discover the power of brand loyalty in building a sustainable real estate business. Learn how emotional connections and exceptional service create a strong client base, steady revenue, and positive reputation. Explore types of loyalty and strategic steps to foster lasting relationships and grow your luxury real estate practice.

Luxury Amenities in 2024: Catering to Generational Preferences
06/05/2024

Discover the top must-have luxury home amenities for 2024, tailored to the distinct preferences of Millennials, Gen X, and Baby Boomers. Enhance your real estate practice with valuable insights

The MAY 2024 Luxury Market Report
06/04/2024

As we find ourselves amidst the spring market of 2024, we take a closer look at the current trajectory of luxury real estate and how it continues to redefine itself.

Unlocking Market Insights
04/25/2024

In the fast-paced realm of luxury real estate, staying abreast of market shifts is paramount for informed decision-making. Whether you're a buyer, seller, investor, or industry expert, access to dependable data and insightful analysis is non-negotiable.

March: A Story of Continued Strength
04/22/2024

Explore the resilient narrative of the real estate market in March, marked by sustained robustness amidst rising inventory and sales levels.

THE APRIL 2024 LUXURY MARKET REPORT
04/19/2024

In our April 2024 Luxury Market Report, we delve deep into the dynamics shaping the world of luxury, providing a comprehensive analysis of emerging trends, consumer behaviors, and economic influences.

Unlocking the Power of Imagery in Luxury Real Estate
04/16/2024

Luxury real estate thrives on perception. Captivating imagery, from aerial views to interior shots, sets the stage for an exclusive experience. In this competitive market, high-quality visuals define professionalism and attract affluent buyers.

HOW TO LEVERAGE A BALANCED MARKET
04/09/2024

Inventory levels are climbing in most luxury markets as we move firmly into the spring season. Statistically, this has resulted in a shift towards ...

Top Trends for Spring 2024
04/03/2024

As we enter the spring months, and for many markets, what is traditionally the busiest period of home sales and purchases, we review some of the top trends, both indoors and outdoors.

Managing Buyers in a Seller’s Market or High Demand Price Band
03/29/2024

In a competitive seller's market or high-demand price band, guiding buyers effectively is paramount. Understanding market conditions, providing insightful analysis, and explaining potential challenges are crucial steps.

Strategies for Marketing a Challenging Property in a Seller's Market
03/27/2024

One of the most important factors to remember is that there is a buyer for every home but, although price does play an important role, reducing it might not be the only way to achieve a sale.

The March 2024 Luxury Market Report
03/19/2024

This month, we delve into the underlying factors propelling demand and shaping the trajectory of the luxury real estate market over the past four months, as well as their enduring effects.

The Reality of a Seller’s Market
03/12/2024

Knowing and understanding the implications of this non-traditional seller’s market is likely to make a critical difference in how to work more effectively with your affluent customers.

How to Predict Trends in your Real Estate Market
03/05/2024

Leveraging these diverse sources of data, you can make more informed decisions, mitigate risks, and capitalize on emerging opportunities in the dynamic real estate market

How to Leverage a Hard-to-Sell Property
02/29/2024

Leveraging a hard-to-sell property can help you to increase your business but it does involve thinking outside the box and seeking out opportunities.

Top Strategies to Access the Affluent
02/22/2024

By implementing a combination of these strategies, you can effectively access affluent buyers and sellers in the luxury real estate industry.

THE FEBRUARY 2024 LUXURY MARKET REPORT
02/20/2024

February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.

Experienced-Based Homes
02/13/2024

As buyers become more focused on finding their perfect experience-based home, familiarize yourself with the newest trends in living space.

Setting Client Expectations in 2024
02/06/2024

The Institute provides some insights into how you should be setting your clients’ expectations in the current market.

Luxury Staging Trends and Tips for 2024
01/30/2024

To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.

Important Design Trends for 2024
01/22/2024

The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides "an experience."

THE JANUARY 2024 LUXURY MARKET REPORT
01/18/2024

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.

Selling Lifestyle
01/12/2024

Lifestyle is an emotional choice and it's no longer acceptable to simply state the facts of a property. If you are looking to sell a luxury property, make it stand out from the competition

Do You Have a Plan for Success in 2024?
01/05/2024

Many agents set unrealistic goals each year and are disappointed when they don’t achieve them. January is often a quieter month for many agents, so it's the perfect time to take stock of how you performed last year to help you understand if your plan for 2024 is achievable

Property Not Selling? Price Matters But It’s Not the Only Consideration
12/28/2023

Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately

THE DECEMBER 2023 LUXURY MARKET REPORT
12/20/2023

December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.

Change Your Mindset, Change Your Success – Part Two
12/19/2023

Whether you’re a brand new luxury real estate professional or you’re a seasoned pro, there are important perspectives to consider (or reconsider) before the start of the new year. To conclude our two-part blog series, we finish our deep dive into re-setting your mindset.

Change Your Mindset, Change Your Success – Part One
12/12/2023

As we prepare for 2024 after what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And what is the one thing all of us have control over? Our mindset..

Great Client Gifts For This Festive Season
12/05/2023

Our top tip for this year is to focus on gifts that “keep giving”, ones your clients will want to use, showcase, hang and hopefully actually appreciate!

Make an Impact This Holiday Season
11/29/2023

Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.

The November 2023 Luxury Market Report
11/21/2023

While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future.

Communication is Key to Success
11/16/2023

By keeping a “givers gain” mindset and being open and honest in your connections, other people will want to help you, in return for helping them. Many interactions may feel small or insignificant, but over time, they become important moments that ultimately solidify your client’s trust.

Connecting the Dots Between Buyers and Sellers
11/09/2023

Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.

The Focus of The Luxury Consumer in Today’s Market
11/02/2023

Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.

Breaking Into Luxury: 5 Tips and Strategies for New & Established Agents
10/24/2023

If you're currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering ho...

The October 2023 Luxury Market Report
10/19/2023

October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.

4 Must-Attend Luxury Real Estate Conferences and Events in 2023 (And Beyond)
10/17/2023

The luxury real estate market is constantly growing and evolving. As a luxury real estate professional, staying on top of the latest industry trends and innovations is crucial to your own career success and growth.

The Celebrity Factor: How A-Listers Influence the Luxury Real Estate Market
10/10/2023

While most luxury home buyers aren't world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market....

Millennial Trends in Luxury Real Estate: What the New Generation Seeks
10/03/2023

According to the latest research by Engel & Völkers, most of North America's luxury home buyers are now Millennials. In fact, this generation ...

The September 2023 Luxury Market Report
09/27/2023

The Institute's Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and t...

12 Types of Luxury Home Inspections You Need to Consider
09/26/2023

Luxury homes often require thorough and specialized inspections to ensure that their unique features, high-end amenities, and premium construction ...

7 Tips for Creating Referral-Worthy Experiences in Luxury Real Estate
09/19/2023

If you're new to the game of luxury real estate, one thing you'll quickly realize is that referrals from your clients are truly the best reward for...

Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes
09/15/2023

There's a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, b...

“HENRYs”: Why Do They Matter to Luxury Real Estate?
09/05/2023

The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new ...

The Importance of A High-End Luxury Outdoor Space
08/29/2023

If there is, indeed, a bright side to the world's recent experience of a global pandemic, it may just be the increased importance of home and famil...

Luxury Real Estate as an Investment Opportunity
08/22/2023

Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly no...

The August 2023 Luxury Market Report
08/22/2023

The Institute's Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and t...

Trend Alert: Elevators in Luxury Homes
08/15/2023

Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have t...

5 Must-Have Wellness Amenities in Luxury Homes
08/08/2023

An emphasis on health and wellness is not exactly a new trend, but today's luxury homes include a variety of unique amenities that allow residents ...

The July 2023 Luxury Market Report
07/26/2023

The Institute's Luxury Market Report serves as your guide for analyzing trends and comparative data in the top residential markets across Ca...

Pricing A Luxury Property: More Art Than Science
07/25/2023

In the "traditional" real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a "dollar per...

Location, Location, Location in Luxury Real Estate
07/18/2023

In the luxury real estate market, there are very few things more important than a home's location. Even the most stunning of luxury homes may have ...

7 Tips For Creating Privacy and Security in Luxury Homes
07/11/2023

Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5...

Urban Luxury Outdoor Spaces: Finding Nature and Privacy in the City
07/04/2023

Within the last few years, the demand for outdoor living space has skyrocketed. In fact, according to one 2022 study, 56% of homeowners reported th...

The June 2023 Luxury Market Report
06/28/2023

The Institute's Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the Un...

7 Content Marketing Ideas for Real Estate Agents
06/27/2023

One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yours...

13 Essential Features of a Luxury Home
06/20/2023

While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury ...

6 Social Media Tips for Luxury Real Estate Professionals
06/13/2023

There is no disputing the fact that we live in a fast-paced, ever-changing digital world today. Whether you love it or hate it, you cannot escape i...

What is Biophilic Design in Luxury Homes
06/06/2023

If you were to ask 10 people about their thoughts on "Biophilic Design," it is possible that eight of them would respond with a blank stare. Althou...

The May 2023 Luxury Market Report
05/31/2023

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and...

Understanding Luxury Buyer Behavior in Real Estate
05/30/2023

Whether you're trying to break into the luxury real estate market or have been working with luxury clients for a few years, one fact remains. In or...

Investment Opportunities in Luxury Real Estate
05/23/2023

It's no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepare...

6 Ways to Get Started in Luxury Real Estate
05/16/2023

If you're looking for your big opportunity to break into the exciting luxury real estate market, you're not alone. For real estate professionals, t...

How To Sell Luxury Real Estate in a Slow Market
05/09/2023

If you were one of many real estate professionals who enjoyed the industry "boom" of the last couple of years, then you've probably noticed that th...

The April 2023 Luxury Market Report
04/26/2023

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada ...

Must-Have Smart Home Features for Luxury Homes
04/25/2023

According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technol...

5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional
04/18/2023

As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specific...

4 Learning Resources For Luxury Real Estate Professionals
04/04/2023

After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, comp...

The March 2023 Luxury Market Report
03/29/2023

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada ...

5 Tips for A Single Property Website for a Luxury Real Estate Listing
03/28/2023

If you're looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically...

How Much Can Luxury Real Estate Professionals Earn?
03/21/2023

Whether you're already working as a licensed real estate professional or are considering this as a career path, one specific option to consider is ...

The 3-Step Framework for Effectively Marketing Luxury Listings
03/14/2023

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely a...

4 Luxury Home Staging Trends for 2023
03/07/2023

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the st...

How to Successfully Nail the Real Estate Listing Appointment
02/28/2023

Curiosity can be a luxury real estate professional's best tool, according to Michael Morrison, owner broker of the highly successful Morrison House...

The February 2023 Luxury Market Report
02/22/2023

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Luxury Property Pre-Listing Tips for Real Estate Professionals
02/21/2023

According to Michael Morrison, a leader in the field of luxury home marketing, "Be Prepared" is not just a motto for Boy Scouts, but a mantra that ...

The No. 1 Tip for Branding Yourself in Luxury Real Estate
02/14/2023

The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself ...

3 Real Estate Negotiation Tips for Luxury Professionals
02/07/2023

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people's valuable time, but a li...

6 Habits For Creating the Perfect Luxury Real Estate Conversation
01/31/2023

As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique ski...

The January 2023 Luxury Market Report
01/25/2023

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Luxury Property Market Trends: Smaller, International Properties
01/24/2023

Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspi...

Why Adopting a Luxury Mindset Is Imperative
01/17/2023

If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, doe...

5 Tips for Breaking Into Luxury Real Estate
01/11/2023

Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater o...

5 Reasons to Add Designations to Your Real Estate Resume
12/27/2022

It seems only natural that human beings like to associate with other people who are experts in their field of business. It's a natural phenomen...

The Double Platinum Rule for Luxury Real Estate Clients
12/20/2022

Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understan...

The 2022 December Luxury Market Report
12/20/2022

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

3 Ways to Leverage Real Estate Videos to Win Luxury Listings
12/13/2022

In today's market, there's no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more ...

How to Really Win Your First Luxury Real Estate Listing
12/06/2022

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is "How do you really win your firs...

Boutique or National? How to Choose the Right Real Estate Brokerage
11/22/2022

Deciding on a real estate brokerage affiliation is no easy task. Whether you're new to the field or you've decided to make a change to further your...

The 2022 November Luxury Market Report
11/22/2022

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

The Number One Misconception About Working in Luxury Real Estate
11/15/2022

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clien...

4 Habits of Successful Luxury Real Estate Professionals
11/08/2022

For luxury real estate professionals, things typically don't stay the same for very long. Market trends can fluctuate about as frequently as the we...

Work-Life Balance in Luxury Real Estate: Tips for Success
11/01/2022

When you work as a luxury real estate professional, you don't have a "typical" 9–5 job by any stretch of the imagination. Whether it's taking a c...

5 Closing Gifts to Give to Your Luxury Real Estate Clients
10/25/2022

"Putting your best foot forward" with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase o...

The 2022 October Luxury Market Report
10/20/2022

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?
10/18/2022

Whether you believe it's a resurgence of health-consciousness among homebuyers of all income levels, a return to a more "continental lifestyle" t...

The Luxury Millennial Mindset Explained
10/11/2022

In a recent episode of our "Estate of Mind" podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing...

Impress Your Affluent Clients by Just Changing a Few Words
10/04/2022

It's not a secret that competition in the luxury real estate market is fierce. Today's affluent buyers are inundated with marketing materials from ...

Why Secondary Homes Are Becoming More Popular with the Affluent
09/27/2022

According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impre...

The 2022 September Luxury Market Report
09/23/2022

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Three Tips to Differentiate Yourself in Luxury Real Estate
09/20/2022

Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each ...

Elevate Your Luxury Real Estate Career with Market Reports
09/13/2022

If you're looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury ...

Why Turnkey Is Becoming the New Luxury Mindset
09/06/2022

Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essenti...

The Institute Network: Benefits of Being an Insider
08/23/2022

Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earn...

The 2022 August Luxury Market Report
08/19/2022

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada an...

What Luxury Real Estate Really Means
08/16/2022

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on a...

5 Questions to Ask Your Luxury Home Buyers
08/09/2022

The luxury housing market is booming with high prices and low demands, but that's not stopping affluent buyers from investing in their second homes...

3 Proven Ways to Build Your Referral Network
08/02/2022

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these con...

How to Effectively Break Into the Luxury Market
07/26/2022

If you've been trying to break into the luxury real estate industry without success, you're probably wondering what you're doing wrong. The reality...

The 2022 July Luxury Market Report
07/22/2022

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada an...

Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent
07/19/2022

The real estate market is competitive, so there's constant pressure for real estate professionals to stay on top. Likewise, the world of real estat...

4 Ways to Create Confidence in Your Sellers
07/12/2022

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many part...

Tips to Prepare for Your Next Listing Appointment
07/05/2022

It's essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succee...

Best Practices for Creating Your Online Presence
06/28/2022

An inescapable truth in today's digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate ...

The 2022 June Luxury Market Report
06/22/2022

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout...

The #1 Listing Mistake Most Real Estate Agents Make
06/21/2022

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shar...

3 Types of Postcards That Still Work in Luxury Real Estate
06/14/2022

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postca...

How to Create Engaging Newsletters for Leads
06/07/2022

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email market...

5 Video Marketing Tips for Luxury Real Estate Agents
05/24/2022

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential bu...

The 2022 May Luxury Market Report
05/24/2022

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Can...

Agent-to-Agent Referral Strategy for Second-Home Buyers
05/17/2022

In today's luxury real estate market, it's not uncommon for the affluent to own more than one home. In fact, according to the National Association ...

3 Tools to Qualify Luxury Home Buyers
05/10/2022

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury r...

4 Valuable Tips From a Professional Stager for High-End Real Estate
05/03/2022

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a partic...

3 Mistakes When Selling Luxury Homes
04/26/2022

Listing your first (or 50th) luxury home is an exciting task! As a luxury real estate professional, you understand that marketing plays a tremendou...

Certification or Designation: Which One is Right for Your Luxury Resume?
04/19/2022

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more ref...

The 2022 April Luxury Market Report
04/18/2022

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

15 Descriptive Words to Use When Selling a Luxury Home
04/12/2022

As a luxury real estate professional, you know that even the most incredible homes don't sell themselves. Many components go into the listing, mark...

Set the Mood with Luxury Home Lighting Solutions
04/05/2022

When you're staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matte...

4 Types of Loyalty Between Clients and Real Estate Professionals
03/22/2022

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real est...

The 2022 March Luxury Market Report
03/22/2022

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
03/15/2022

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at y...

Standing Out in Your Market as a Luxury Expert
03/08/2022

It's no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have ...

Top 4 Books Every Luxury Real Estate Professional Should Read
03/01/2022

As a luxury real estate professional, you're always looking for ways to differentiate yourself and stand out to potential clients, which requires y...

The 2022 February Luxury Market Report
02/24/2022

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

Texting Tips for Communicating with Your Luxury Real Estate Clients
02/22/2022

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with...

How Luxury Agents Can Leverage Their Social Media Pages
02/15/2022

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from th...

4 Networking Ideas to Expand Your Reach
02/08/2022

Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solita...

Secret Vocabulary Tips to Build Relationships with the Affluent
02/01/2022

In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You...

How Are You Building Your Reputation in Luxury Real Estate?
01/24/2022

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One o...

The 2022 January Luxury Market Report
01/24/2022

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
01/18/2022

When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and mo...

How to Build Trust with Your Affluent Clients
01/11/2022

Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes a...

Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
01/04/2022

Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. Whe...

Refining Your Real Estate Target Audience for Effective Email Marketing
12/22/2021

How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list...

The December Luxury Market Report
12/20/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

The Difference Between Relationships and Transactions in Luxury Real Estate
12/15/2021

Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walber...

Building Your Luxury Sphere of Influence from the Ground Up
12/08/2021

So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence fro...

5 Real Estate Vocabulary Shifts for Higher Perceived Value
12/01/2021

With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cu...

3 Things Every Luxury Real Estate Professional Should Splurge On
11/24/2021

If you’re like most people looking to break into luxury real estate, you might be wondering what you should splurge on for your best chances of s...

The November Luxury Market Report
11/23/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads
11/17/2021

Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news...

How to Sell More By Being a Better Listener
11/10/2021

When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency fo...

The Power of Strategic Partnerships in Luxury Real Estate
11/03/2021

How often do you spend time networking with luxury professionals outside of the real estate industry? We've all heard the phrase "It's not what you...

Could the Luxury Condo Craze Return? Here’s What’s Happening In Urban Markets
10/27/2021

While many affluent clients were busy trading in their luxury condos for more space, privacy, and nature over the last eighteen months to escape th...

The October Luxury Market Report
10/21/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

How the Pandemic Is Changing the Affluent’s Expectations of Luxury Homes
10/20/2021

With remote work becoming more commonplace and the world still subject to change at any moment, the affluent’s idea of a desirable family home ha...

How to Capture Luxury Real Estate Leads Organically
10/13/2021

Wouldn’t it be nice if warmed up leads fell right in your lap? Although it sounds too good to be true, it’s possible when you have a great digi...

How to Prepare for a Luxury Real Estate Listing Appointment
10/06/2021

So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point...

3 Benefits of Co-Listing In Luxury Real Estate
09/28/2021

If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals ...

The September Luxury Market Report
09/23/2021

Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of ...

Never Stop Doing These 3 Things in a Hot Market
09/17/2021

When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for? In hot markets...

How to Create Aspirational Spaces That Sell in the Luxury Market
09/14/2021

Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of...

A Top 1% Producer’s Unique Approach to Closing Gifts
09/03/2021

You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just share...

5 Ways to Improve Your Direct Mail Marketing
08/31/2021

Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury...

3 People Luxury Real Estate Professionals Need In Their Sphere of Influence
08/20/2021

How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the tru...

The August Luxury Market Report
08/19/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
08/17/2021

When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering ...

Why and How to Network With Local Luxury Real Estate Professionals
08/04/2021

As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often d...

3 Tips When Asking For Introductions Within Your Sphere of Influence
07/23/2021

If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for clie...

The July Luxury Market Report
07/21/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

5 Ways to Stay Top of Mind With Past Clients
07/20/2021

You've spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easie...

How to Find a Luxury Real Estate Mentor
07/07/2021

Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to gro...

3 Reasons to Have a CPA In Your Luxury Real Estate Network
07/02/2021

Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend ...

The June Luxury Market Report
06/25/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Working with Buyers in a Low Inventory Market
06/16/2021

Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for ...

What the Booming Seller’s Market Means For Luxury Real Estate Professionals
06/09/2021

With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedente...

Tips to Maximize Your Summer Real Estate Success
06/02/2021

You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversat...

Why Community Is Key to a Successful Luxury Real Estate Network
05/25/2021

What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral ne...

The May Luxury Market Report
05/20/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Working With Potential Sellers to Get Their Homes on the Market
05/19/2021

Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don't know where I'll go.” Inventory is tight...

New to Luxury Real Estate? Here’s How to Choose a Brokerage to Work For
05/14/2021

When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. On...

The Art of Improvising Effective Selling Conversations
05/11/2021

When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology availabl...

3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead
05/07/2021

Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the ...

The ABCs of Real Estate Marketing
05/05/2021

Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential c...

3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
04/30/2021

Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one ...

5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation
04/27/2021

The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and cli...

Best Sources of Luxury Buyers and Sellers
04/21/2021

Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through so...

The April Luxury Market Report
04/20/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

3 Ways to Level Up Your Listing Presentations
04/16/2021

To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, afflu...

Luxury Real Estate Prospecting In High-Net-Worth Circles
04/13/2021

While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposu...

Holding the Line on Your Real Estate Commission
04/07/2021

We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that...

How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
04/02/2021

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for ...

3 Ways to Improve Your Luxury Real Estate Listing Copy
03/26/2021

What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about ...

Perfecting Your Commission Objection Handlers
03/24/2021

If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not,...

5 Luxury Real Estate Blog Posts to Create for Your Agent Website
03/19/2021

Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of le...

The March Luxury Market Report
03/19/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

How to Budget For a Career in Luxury Real Estate
03/16/2021

Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you ...

Exceeding Expectations to Create Raving Fans
03/10/2021

Exceeding expectations as a luxury real estate professional is important. As we all know, today's consumers have high expectations when they hire ...

Working With International Clients in the Luxury Real Estate Market
03/05/2021

Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional i...

5 Signs You’d Love a New Career In Luxury Real Estate
03/02/2021

There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exc...

Why Now Is the Best Time to Start a Luxury Real Estate Career
02/26/2021

Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty...

The February Luxury Market Report
02/25/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Getting Real Estate Listings Now
02/24/2021

Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even th...

3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021
02/19/2021

If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real est...

3 Common Luxury Open House Mistakes to Avoid (Plus, the Perfect Follow-Up Email Tips!)
02/16/2021

So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are ...

Building Rapport in the Luxury Real Estate Market
02/10/2021

The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, an...

How to Sell Million Dollar Homes As a New Luxury Real Estate Professional
02/05/2021

The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it...

3 Things A New Real Estate Agent In the Luxury Market Should Invest In
02/02/2021

Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real est...

Sales Versatility - You Have More Power To Persuade Than You Think You Do!
01/27/2021

Before we dive into sales versatility, I want to share with you one of my favorite affirmations... “Our job as a great salesperson is to help ou...

4 Creative Ways to Use a Luxury Market Report to Save You Time and Money
01/26/2021

Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do fi...

How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)
01/22/2021

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of th...

The January Luxury Market Report
01/21/2021

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

3 Ways to Optimize Your Luxury Real Estate Website for More Leads
01/19/2021

Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real est...

Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls
01/13/2021

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is...

5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM
01/08/2021

Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether yo...

12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market
01/05/2021

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market oft...

How to Work Your Luxury Database in Real Estate
12/30/2020

Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possibl...

Estate Of Mind Podcast Highlight: Case Study on a Luxury Real Estate Auction with Maverick Commins and Jennie Heal
12/28/2020

Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, i...

December Luxury Market Report Summary: Recapping the Luxury Real Estate Boom of 2020 (Plus 3 Emerging Trends)
12/22/2020

While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housi...

The December Luxury Market Report
12/21/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

How Do You Find Wealthy Clients Online? Here Are 3 Ways to Connect
12/18/2020

As a new luxury real estate professional, you might wonder how to find wealthy clients without breaking the bank. In fact, you might be wondering, ...

Why Is Maintaining, Servicing, and Building Your Luxury Real Estate Database So Critical?
12/16/2020

Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxu...

3 Luxury Staging Trends to Take “Center Stage” In 2021
12/15/2020

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? ...

3 Myths About Millennial Clients Keeping You From Growing Your Luxury Real Estate Practice
12/11/2020

After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, th...

Prospecting for Luxury Expired Listings? 3 Critical Game Changers for Getting to “Yes”
12/08/2020

What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listing...

Tips to Get Your Luxury Real Estate Client Under Contract and Provide a Stress-Free Closing
12/02/2020

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who d...

Estate Of Mind Podcast Highlight: Leveraging Real Estate Branding With Lesley Everett
11/27/2020

With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real e...

November Luxury Market Report Summary: 3 Pandemic Real Estate Trends You Need to Know About For 2021
11/24/2020

Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say t...

The November Luxury Market Report
11/19/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Growing and Nurturing Your Luxury Database
11/18/2020

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with a...

The Benefits of Becoming a Luxury Listing Agent – Featuring Matthew Ferrara
11/17/2020

If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, ar...

How to Work With "New Money" In Luxury Real Estate - Featuring Debbie De Grote
11/11/2020

The face of luxury real estate is transforming faster than ever before. Technology has made it easier than ever to come into “new money” — pr...

Still Doing Listing Presentations? Here are 3 Secrets for Successful “Marketing Consultations” Instead
11/06/2020

The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to ...

Why Building Your Luxury Brand Image is So Important
11/04/2020

What is it about you that's unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via ...

What It Takes to Become a Celebrity Real Estate Agent - Featuring Kofi Nartey
11/03/2020

Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not...

October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
10/27/2020

Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say t...

How to Select Your Luxury Real Estate Market Area of Focus
10/21/2020

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In fact...

Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey
10/20/2020

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really ...

How Can Luxury Real Estate Professionals Automate Their Business Without Losing Their Personal Touch?
10/16/2020

The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based...

The October Luxury Market Report
10/16/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throu...

Luxury Staging Tips With Expert Luxury Home Stager Lori Pedersen
10/13/2020

How do you stage luxury homes for sale in 2020? What’s working and what’s not? To get the best and latest luxury staging tips of 2020, we turne...

Is Geographic Farming Right for You?
10/07/2020

Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will t...

How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass
10/06/2020

How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more...

3 Tips for New Luxury Professionals for Winning Listings: An Interview With Jamie Huggins
10/02/2020

Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But ...

What Sellers Really Want from a Listing Agent
09/23/2020

Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?”Sellers want to be heardSellers today ha...

September Luxury Market Report Summary: Luxury Buyer Trends For Fall 2020
09/22/2020

The face of luxury real estate is changing, and it has never been a more interesting time to be a Certified Luxury Home Marketing Specialist. This ...

Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]
09/18/2020

Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole diff...

The September Luxury Market Report
09/16/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Ca...

3 Ways to Create Mutually Beneficial Client Relationships to Grow Your Luxury Real Estate Practice
09/15/2020

Are you creating mutually beneficial client relationships in your business? You’d be surprised at how many luxury real estate professionals don�...

3 Needle-Moving Strategies to Help You End 2020 On a High Note
09/11/2020

Can you believe Quarter Four is just a few weeks away? As we enter these last few months of the year, it’s time to start thinking about ending 20...

Building Your Agent Referral Network
09/09/2020

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an a...

Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
09/08/2020

Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, ho...

4 Tips to Grow Your Sphere of Influence Online in 2020
09/01/2020

With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for...

Member Spotlight: Sarina Bergman On Wins, Challenges, and Professional Development During COVID-19
08/28/2020

Real estate success stories are looking a little different this year. In some ways, COVID-19 has made luxury real estate a bit easier than usual. A...

Virtual Open Houses Create New Opportunities In Luxury Real Estate Market
08/26/2020

Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are...

August Luxury Market Report Summary: The Changing Trends of Second Home Markets
08/25/2020

Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional lo...

Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)
08/18/2020

“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy ...

The August Luxury Market Report
08/18/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Are Luxury Real Estate Auctions the Secret to Accelerating Your Listings?
08/14/2020

Very much unlike fine wine, real estate listings don’t age well.So how do you improve your chances of achieving a swift and successful sale?To an...

Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
08/12/2020

One of the best ways to build your database and find new warm leads is to leverage the power of relationships.Who do you know who has your ideal cl...

Building Your Network as a New Luxury Real Estate Agent? Here Are 3 Ways to Make Your Agent Bio Stand Out
08/11/2020

The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand n...

These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients
08/04/2020

As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we...

Setting the Expectation Conversation Once the Listing Is Signed
07/29/2020

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the s...

The July Luxury Market Report
07/16/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Ca...

Maximize Your Billable Time
07/15/2020

What percentage of your day would you say is income-producing? We define income-producing as prospecting, lead follow up, presentations to buyer...

New Skills For a New Era: A Letter From Institute President, Diane Hartley
07/07/2020

First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional gro...

Become a Social Media Celebrity In Your Community
07/01/2020

Take up the 30-day video challenge - every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who woul...

Estate Of Mind Podcast Highlights: Luxury Staging With Lori Pedersen and Kofi Nartey
06/26/2020

Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly ...

The Luxury Marketing Blueprint: The Framework That Will Change Your Business
06/23/2020

Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients...

Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes
06/19/2020

What’s just as important as marketing luxury homes? Knowing how to work with luxury clients. Money, power, and fame can be intimidati...

Your Past Clients and Sphere Are The Cornerstone Of Your Business
06/17/2020

Your past clients and sphere truly are your most important area of lead generation and focus. Your plan should include how you will market to the...

The June Luxury Market Report
06/16/2020

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout...

May Luxury Market Report Summary: “Pause” Not “Panic”
06/05/2020

Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate chang...

10X Your Lead Generation!
06/03/2020

For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and...

A Luxury Livestream Review With Luxury Professional Riette Jenkins
06/02/2020

Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fi...

5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence
05/29/2020

Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them onli...

Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
05/26/2020

Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re q...

Thriving in a Shift
05/20/2020

There is always opportunity in a market shift. No matter what is happening, people still need and want to buy and sell. We must help them do it s...

The May Luxury Market Report
05/18/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout ...

Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
05/15/2020

Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video...

Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
05/12/2020

“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about ho...

Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
05/08/2020

We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling aut...

How to be a Powerful Presenter
05/06/2020

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter.I’ve made a list for you, of a few...

April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
05/01/2020

While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held i...

3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
04/28/2020

Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you fi...

36 Tips for Getting Listings Sold
04/22/2020

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession an...

How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
04/21/2020

With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to bei...

Defining Luxury Desirability in the US
04/21/2020

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate m...

Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
04/17/2020

Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes fo...

Ditch the Pitch – Sales Practice Program
04/16/2020

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ou...

5 Must-Haves On Your Agent Website
04/14/2020

Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and...

The April Luxury Market Report
04/14/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Script to Handle the Question: What Work Should I Do To The Home Before Selling?
04/08/2020

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, th...

March Luxury Market Report Summary: Getting To Know Very High Net Worth Individuals
04/07/2020

As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These cli...

Tips and Tricks to Implement Safe Showings In the Age of COVID-19
04/03/2020

Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in th...

New Luxury Housing Markets to Watch in 2020
03/30/2020

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate mar...

Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
03/27/2020

Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the p...

Scripts to Handle the Question: What Work Should I Do to the Home Before Selling?
03/25/2020

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, th...

Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
03/24/2020

Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the...

3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)
03/20/2020

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell h...

Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.
03/18/2020

While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many ...

The March Luxury Market Report
03/17/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

5 Benefits of Sharing a Monthly Market Report With Your Network
03/16/2020

With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only wa...

US – Leading Power Markets for 2019
03/16/2020

The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate m...

The Dos and Don'ts of Networking With Other Real Estate Agents
03/12/2020

Knowing how to network is integral to achieving success in real estate marketing. It's an indispensable part of the business, and as most realtors ...

Setting the Expectation Conversation Once the Listing is Signed
03/11/2020

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the...

Key to Luxury Real Estate Success: Creating Systems, Not Goals
03/05/2020

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury ...

Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido
02/27/2020

Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get mo...

Questions To Determine Sellers’ Motivation and Hot Buttons
02/25/2020

As we know, today’s home seller may not always be forthcoming and honest about their motivation and timeline. The more information you can gath...

3 Real Estate Marketing Trends You Shouldn't Ignore in Your Luxury Listings
02/20/2020

Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible,...

Mastering the Art of Relationship-Building in Luxury Real Estate
02/18/2020

Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success ...

The February Luxury Market Report
02/18/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

3 Ways to Grow Your Luxury Real Estate Practice Online
02/14/2020

Ever met an agent who has leads coming straight to them online? How do they do it?Most luxury real estate agents are naturally skilled at networkin...

How to Get More Business from the People You Know
02/12/2020

In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in Nort...

The Importance of Continuing Education for Luxury Real Estate Agents
02/11/2020

In an ever-changing market, stagnation is the enemy of luxury real estate success. If you’ve spent any time at all reading our Monthly Memb...

3 Types of Valuable Online Content for Luxury Real Estate Agents
02/07/2020

If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, �...

January Luxury Market Report Summary: Market On the Rise
01/31/2020

It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report ...

Hiring, Training, and Retaining an Administrative Assistant
01/29/2020

Working a luxury business is intense especially when you need to be available 24/7 for luxury clients or their handlers. Many of you need to hire a...

Institute President Diane Hartley Shares 3 Simple Ways to Improve Your Luxury Home Marketing Strategy
01/28/2020

Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate a...

6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
01/24/2020

In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships ...

The January Luxury Market Report
01/22/2020

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout...

Nurturing Client Relationships in Luxury Real Estate with Email Marketing
01/21/2020

Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are ...

The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
01/17/2020

Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebr...

Living Like Royalty
01/17/2020

A Place to Call HomeMeghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will...

2020 - Ready to Go
01/15/2020

2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and se...

3 Ways to Build Trust With Sellers
01/14/2020

Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up...

Member Spotlight: Jim Walberg
01/10/2020

Jim Walberg entered the real estate space building spec homes in 1976. He was so unimpressed with the real estate agents that he dealt with while...

3 Things Luxury Real Estate Agents Can Outsource to Grow Their Business
01/07/2020

Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturin...

December Luxury Market Report Summary: The Era of Holistic Living and Millennial Buyers
12/31/2019

As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that...

How to Implement Influencers in Your Marketing Strategy
12/27/2019

If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re...

The Right Way to Ask for Testimonials and Why It’s Important
12/24/2019

Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you�...

3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy
12/20/2019

Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to inc...

Increasing Conversions at Luxury Open Houses
12/18/2019

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn...

How to Nurture Client Relationships After the Transaction
12/17/2019

Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we...

December Luxury Market Report
12/17/2019

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout C...

3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
12/13/2019

With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize th...

How to Work your Feeder Markets
12/10/2019

In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant diffe...

How Your Online Content Nurtures Relationships in the Luxury Market
12/06/2019

In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real es...

When Do You Hire Your First Assistant?
12/04/2019

The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one...

Member Spotlight: Christine and Carl Battista
12/03/2019

Becoming a successful real estate agent looks different for everyone, but some stories are truly astounding. Unlike most real estate success storie...

November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends
11/29/2019

As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November...

How A Photo Canvas Helped Launch a Career in Luxury Real Estate
11/27/2019

What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and found...

Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan
11/22/2019

Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M...

Building and Maintaining Solid Relationships With Luxury Clients
11/20/2019

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a...

Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives
11/19/2019

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up ...

Static Market leads to Focus on Future Trends - Part 2
11/18/2019

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

What a Successful Real Estate Agent’s Network Looks Like
11/15/2019

Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate suc...

Creating Urgency in a Buyer’s Market
11/12/2019

A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate marke...

The Difference Between a Luxury Real Estate Agent and a Luxury Real Estate Expert
11/08/2019

With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real...

Creating a Plan for Success
11/06/2019

It’s that time of year when we begin completing our business plans for the next year. Unfortunately, many agents leave their plan to the la...

Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer
11/05/2019

As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other ...

Member Spotlight: Kris Anderson
11/01/2019

CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her ac...

October Luxury Market Report Summary: The Growing Appeal of Emerging Markets
10/29/2019

Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and agi...

“Not In My Market!”: A CLHMS Member Weighs In On Business Insider’s Luxury Market Warnings
10/25/2019

When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a de...

How to Survive and Thrive in a Disrupted Industry
10/23/2019

When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Pur...

3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
10/22/2019

It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last mo...

How to Compete With Listing Portals in 2020
10/18/2019

If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the ...

Adapting to Real Estate Trends in the Luxury Market
10/18/2019

In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Rea...

A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
10/15/2019

Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practic...

October Luxury Market Report - A Static Market leads to Focus on Future Trends
10/15/2019

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

Real Estate Branding in the Luxury Home Market
10/11/2019

These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your o...

Holding The Line On The Commission Dollars You Deserve
10/09/2019

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying t...

How to Build Trust With High-Profile Clients
10/08/2019

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are alread...

3 Wealthy Client Personas and How to Work With Them
10/04/2019

There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy ex...

3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy
10/01/2019

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be so...

Luxury Real Estate Photography Tips: Are You Doing All of These Things?
09/27/2019

Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate phot...

Pricing Property in a Shifting Market and Selling the Tough to Sell - Part Two
09/25/2019

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjo...

The Difference Between Mass Affluent and High Net Worth Individuals (And Why It Matters)
09/24/2019

Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understandin...

How to Generate Referrals From Existing Clients - The Mindset of the Wealthy
09/17/2019

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we sh...

September Luxury Market Report - The Changing Face of Luxury
09/16/2019

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

How to Find Wealthy Clients When You Don’t Know Where to Start
09/13/2019

Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target c...

Member Spotlight – Elizabeth McQueen
09/12/2019

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner ...

Pricing Property in a Shifting Market and Selling the Tough to Sell - Part One
09/10/2019

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to t...

Modern Geographic Farming Methodology
08/28/2019

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the o...

5 Milestone Strategies for success in the upper-tier market
08/22/2019

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional? No matter your stage, the f...

Buying a home is an Escalator to Wealth
08/15/2019

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

08/14/2019

Expired Listings...A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to si...

Member Spotlight - Jack Miller
08/13/2019

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our l...

How to Communicate Effectively with the Affluent
08/06/2019

How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers the...

Luxury and the "Tiny House" Movement
08/02/2019

There is an interesting movement taking place in the housing market, it's a new niche called "Tiny Homes". Made all the more popular by TV shows ...

Ready to Break Into the Luxury Market?
07/31/2019

It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If yo...

5 Creative Ways to Market Your Luxury Home
07/30/2019

Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your...

Outdoor Living Trends for Luxury Properties
07/25/2019

In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional r...

To Stage or Not to Stage your Luxury Listing
07/22/2019

We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you...

Want to Ace Your High-end Listing Presentations? Follow These Steps
07/19/2019

Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation. Affluent clients are no...

Institute of Luxury Home Marketing Conducts Mid-Year Review in July Market Report
07/15/2019

We’re halfway through 2019, so what better time than to look at how some of the market predictions made at the beginning of the year are faring i...

6 Health and Wellness Trends in High-End Real Estate
07/11/2019

The luxury lifestyle isn’t just about looking great anymore. It’s about feeling great, too. Of course, the world’s affluent still want jaw-dr...

Pre-listing Remodeling in Luxury Real Estate: Yay or Nay?
07/09/2019

For luxury homebuyers, the desire to purchase a home requiring renovations is becoming a thing of the past. Today’s affluent real estate shoppers...

Two Key Qualities Needed to Succeed in the Upper-Tier Real Estate Market
07/05/2019

Many real estate agents and brokers talk about the beginning of their career, and the frustration they felt when they realized that the things they...

Hidden Gem Getaways for the Affluent
07/02/2019

Tourist spots like Disney World or the Eiffel Tower might cut it for the average traveler, but for the world’s affluent, it’s all about the exp...

Listing Price vs. Listing Timing: Which is more important?
06/27/2019

One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on...

Secret World of the Rich and Famous: Attributes of the Wealthy
06/25/2019

Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these ...

Capturing Your Luxury Listing: 8 Tips for Real Estate Photography Success
06/21/2019

When it comes to selling luxury real estate, photography is king. It’s what can inspire a buyer to bookmark a listing (and eventually tour it), a...

Pay It Forward: How Real Estate Agents Can Leverage Their Charitable Endeavors
06/20/2019

A big part of life as a real estate agent is getting out and about in the community, looking for places where you can plug in and be of service. T...

"The Experience" In the Luxury Real Estate Market Is Just As Important As The Home Itself
06/18/2019

The Luxury Real Estate Market in North America continues to grow, seeing shifts not only in the luxury market but in the overall market, finding it...

6 Summer Activities of the Affluent
06/13/2019

Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activiti...

What High-End Real Estate Agents Can Learn from Luxury Pop-Up Stores
06/11/2019

In the last twenty years, many retailers have seen their business model turned upside down. The giant mega-malls that defined so much of the cultur...

Top Residential Architectural Concepts Every Upper-Tier Real Estate Professional Should Know
06/06/2019

When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout...

Member Spotlight: Alex Wolking
06/04/2019

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our li...

Factors to Consider When Investing in High-End Real Estate
05/30/2019

Have you been considering an investment in high-end real estate? There are many different investment strategies that could factor into your decisio...

Top Strange Luxury Homes on the Market
05/21/2019

There are a number of hidden gems on the market that could be life-changing for the right buyer. Unconventional properties offer a creative twist t...

3 Cities: Market Differences and Similarities
05/17/2019

Not all luxury markets in North America are created the same, but this month’s Luxury Market Report reveals that outside influences such as globa...

Habits of Highly Successful Upper-Tier Real Estate Agents
05/14/2019

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful u...

8 Mother’s Day Gift Ideas for the High-End Real Estate Professional/Mom
05/09/2019

Being a mother is a full-time job, but for moms who work in real estate, especially upper-tier real estate, it can feel like having two full-time j...

How to Write Copy That Sells High-End Homes
05/07/2019

Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-prof...

Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
05/02/2019

Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers ...

Home Storage Needs of the Affluent
04/30/2019

Most people dream of having the finer things in life, but people don’t often talk about how to store them. Luxury items often require specialized...

5 Home Vineyards That Will Make You Feel Like You’re in Tuscany
04/25/2019

Fine wine is enjoyed by both "new" and "old" money clients alike. However, for those with a special affinity for wine, a simple wine cellar won't c...

The Demand for High-End "Green" Homes Continues
04/22/2019

As more affluent buyers are looking to reduce their carbon footprint, eco-friendly, or "green," amenities are a must in high-end homes. But this is...

Utilizing Data Leads to Better Luxury Real Estate Results
04/18/2019

Even if you’re not much of a numbers person, using data to inform your moves in the high-end real estate market is more important than ever, the ...

Latest philanthropic trends of the high-net-worth individual
04/16/2019

Part of being a successful real estate professional in the upper-tier real estate market is knowing your clientele. What motivates them? How and wh...

4 Social Media Musts for Upper-Tier Real Estate Agents
04/11/2019

Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end r...

What $1 Million Will Buy You Across the U.S.
04/09/2019

The kind of luxury homes you can buy for $1 million isn't the same everywhere. The difference between the value of what you can get on the West Coa...

5 Breathtaking Luxury Ranches for the Cowboy at Heart
04/05/2019

Is your client looking for a country get-away? These luxury ranches, which are currently for sale as of this posting, will help you escape the hust...

Value vs. Price: What Matters Most to Luxury Buyers
04/02/2019

When selling a property, it’s often about how you frame the positive features that hook a luxury buyer. Though many potential buyers will focus o...

Understanding New Money and Old Money
03/29/2019

Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible ...

What to Know About Working With International Buyers
03/26/2019

As a luxury real estate professional, international buyers could end up being your bread and butter. A recent article released by Forbes outlines t...

6 Bedroom Style Trends to Watch for in 2019
03/22/2019

With 2019 well underway, we are seeing bedroom style trends that draw on influences from a number of different eras ranging from the 1980s, 197...

Luxury Market Report Uncovers Why the Luxury Market Might Be More Stable Than You Think
03/20/2019

If gloomy rumors about the luxury real estate market have you nervous about what might be coming next, the latest data could come as a welcome reli...

7 Trendy Kitchen Updates to Make This Year
03/14/2019

Whether you're looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings pl...

5 Qualities Luxury Buyers Expect From You
03/13/2019

It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is...

Wallpaper is Back: Top 6 Wallpaper Trends Right Now
02/28/2019

Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boa...

3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent
02/27/2019

Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good...

Iconic Lighting That's Trending in 2019
02/21/2019

As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason origin...

Luxury Market Report Reveals Why Some Cities Are Bucking National Trends
02/19/2019

Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019...

Top Smart Home Trends for 2019
02/14/2019

If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ...

3 Ways to Become a Dominant Force in This Transitioning Market
02/12/2019

Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any...

Your Personal Sanctuary: 6 Bathroom Trends for 2019
02/07/2019

Now that 2019 is well underway it's time to dig into the current trends and discover the new ideas people are raving about this year. One big room ...

4 Psychology Tips for Working With Buyers
02/06/2019

Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury b...

Top 5 Beach Destinations for Luxury Travelers
02/01/2019

Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends....

What to Know About Working With Affluent Buyers
01/29/2019

Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have...

5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You
01/22/2019

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key...

TRENDING: Luxury's Hottest Amenities
01/16/2019

In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness�...

Luxury Market Report Takes a Hard, Reflective Look at 2018 - The changes in Demographic Wealth and Its Influence on Current and Future Trends
01/16/2019

The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these i...

How to Decorate with Geometric Patterns
01/10/2019

Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hot...

How the Wealthy Select a Luxury Realtor®
01/08/2019

When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined ...

The Top 5 Locations for Second Homes in North America
01/07/2019

Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled ...

The Top Luxury Design Trends You Need To Know For 2019
01/02/2019

With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve ou...

The Institutes's 2019 Forecast for the Luxury Home Market
12/27/2018

As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on the...

Luxury Market Report Reveals KEY Features in Luxury Communities
12/18/2018

November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buye...

The Three Influencers to look for in a Multi-Level Sale
12/18/2018

When dealing in luxury real estate, you will often find that a sale may be multi-level - in other words, you may not be working directly with the b...

Holiday Movie Magic: 7 Mansions You Can Purchase From Your Favorite Yuletide Films
12/13/2018

The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and hom...

Creating a Multi-Tier Marketing Plan (Tier 3)
12/11/2018

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the cust...

Hygge: The Scandinavian Solution for Happiness
12/06/2018

Hygge is a term we have been hearing a lot - and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be describe...

Creating a Multi-Tier Marketing Plan (Tier 2)
12/04/2018

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing thei...

Get a Head Start on the Holidays with these Luxury Selling Tips
11/30/2018

The holidays can be a challenging time when selling home - clients still wish to have their homes appropriately adorned to celebrate the time of ye...

Creating a Multi-Tier Marketing Plan (Tier 1)
11/27/2018

Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or s...

Luxury Market Report Takes a Hard Look at the Current Market
11/21/2018

As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how th...

Posh Plaid Design Ideas to Warm Up Your Home
11/19/2018

Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers ...

Inspiration and Innovation Brings Clarity in an Uncertain Market
11/14/2018

This year’s Leaders in Luxury, The Institute for Luxury Home Marketing’s Members Only event, brought home a thoughtful yet insightful agenda wh...

How Can a Luxury Designation Transform Your Business into Liquid Gold?
11/12/2018

The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular st...

Cozy Up to Fall with these Luxury Breakfast Rooms
11/06/2018

As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today's top interior designers. Nic...

How to Make Your Luxury Social Media Channels 10x More Effective
11/05/2018

According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideratio...

Haunted Mansions: 7 of America's Deadliest Estates
10/31/2018

For centuries we have been fascinated by stories of the paranormal. Legends have been passed down from generation to generation, some tales more tw...

Ready to add STARDUST to your Business?
10/26/2018

AND SO A STAR WAS BORN…….Now it’s your turn to SHINE! Audrey Hepburn became synonymous with the terms elegance and captivating, however she s...

Questions to Ask before your First Listing Appointment
10/24/2018

When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one...

US Luxury Home Auctions are on the Increase
10/21/2018

Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certain...

Luxury Market Report Reveals Buyer Diversity Amidst New Purchasing Trends
10/18/2018

The luxury market remains steady and pretty much unwavering in this overarching review of the current median price for a luxury home – whether i...

FALL in LOVE with Selling Your Home this Season!
10/05/2018

Many believe that Fall is a hard season to sell a home - but if you embrace the season and follow these tips you may just find out how you can make...

The Art of Luxury Networking
10/02/2018

The Art of Luxury Networking – How to Achieve the Results you Want “Networking is an investment in your business. It takes time and when done c...

How Women are Influencing the Face of Luxury Real Estate in the Modern Era
10/02/2018

According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistributio...

Top 5 Ways to Connect with Your Luxury Audience
09/26/2018

Making sure that you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in a...

Photography Secrets that SELL a Home
09/20/2018

There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right phot...

September’s Luxury Market Report: The Big, The BOLD, and The Brave
09/18/2018

While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way o...

Read all about it: The Most Prestigious Event for "Leaders in Luxury"
09/13/2018

WHAT IS THIS LUXURY SHOWCASE Through a careful choreography of celebration, insight, and knowledge, from the stunning line-up of quality speakers...

4 Keys to Leveraging your Success
09/11/2018

Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a lear...

Exclusive Report on Billionaires' Asset Holdings and Wealth Sources Provides Key Insights Into Luxury Community
09/06/2018

In a recent exclusive report from Wealth-X, one of our premier preferred partners, they explored the drivers behind the major growth in billionair...

How to Make Your Luxury Listing Stand Out
09/05/2018

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the "WOW" factor but...

What Motivates the Wealthy to Invest in Real Estate?
08/30/2018

Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for inves...

Top Secrets of High Net Worth Individuals
08/29/2018

When it comes to dealing with high net worth individuals, they are all unique. However, there are a few things they all have in common. They are al...

Must-Haves of a High-End Summer Home
08/25/2018

One of the most asked questions this summer in luxury real estate has been, “What exactly are high net worth individuals seeking in their summer ...

Our Luxury Market Report Offers Exclusive Insights into the World of Luxury Real Estate
08/16/2018

2018 was predicted as the year of change – not just in North America but globally – for the luxury real estate market. This month's report co...

Dramatic 70s to Cool Aesthetics - Revealing Stunning Interior Designs that Luxury Realtors are Reporting as Trending in 2018
08/08/2018

Being in the know on luxury interior design trends is critical when dealing with your high-end clients. That's why we've compiled this list of the ...

6 WAYS FOR REALTORS TO OPTIMIZE THEIR FACEBOOK MARKETING
07/12/2018

It can be hard to know where to start when it comes to marketing yourself on Facebook - especially if you’re not a social media guru. That...

#Hashtags for Luxury Realtors
07/12/2018

Is your business marketing on Social Media? Do you wish your social posts were seen by more people? If so, you can make it easier for people to fin...

4 LUXURY HOME TRENDS DOMINATING 2018
06/29/2018

Trend 1: Wallpaper is Back With digitally printed paper being produced by small boutique wallpaper companies, gone are the days of wallpaper being...

LEADERS IN LUXURY SCHEDULE ANNOUNCED
06/28/2018

Each year, The Institute holds Leaders in Luxury, an event exclusively for Guild Members. This three day event features networking with presti...

SUMMER SHOWCASING TIPS CLIENTS LOVE
06/22/2018

Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you th...

SUCCESS AT THE HANDS OF FAILURE
05/28/2018

Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and m...

NETWORKING WITH THE INSTITUTE
05/28/2018

The Institute for Luxury Home Marketing is the best online training source for real estate and luxury home market professionals available today. Ap...

MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
05/22/2018

High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all ...

7 Tips for Attracting UHNW Individuals
05/16/2018

Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. ...

Building Your Personal Brand in the World of Luxury Real Estate
05/11/2018

A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building y...

April in Review According to the Luxury Market Report
05/08/2018

Spring is in full bloom and so is the North American luxury housing market. According to the Institute’s monthly luxury market report, the housin...

10 Ways to Increase Productivity at Work
04/05/2018

If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! ...

Creating a Multi-Tier Marketing Plan (Tier 3)
04/02/2018

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the cust...

Marketing to the UHNW Consumer: What You Need to Know
03/29/2018

In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what stud...

March Luxury Market Report
03/26/2018

As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribu...

Creating a Multi-Tier Marketing Plan (Tier 2)
03/21/2018

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing thei...

5 Smart Upgrades for Today's Connected Homes
03/21/2018

By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect o...

7 Top Luxury Marketing Strategies for 2018
03/12/2018

1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presenc...

10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
03/05/2018

In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs o...

What to Know Before You Choose a Luxury Real Estate Training Program
03/04/2018

Selling luxury products has always required a slightly different technique—whether it's for luxury cars, retail or luxury real estate. It's impor...

HOW TO BREAK INTO LUXURY REAL ESTATE
02/22/2018

“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been ...

LUXURY MARKET REPORT: Your Monthly Guide for Luxury Real Estate
02/19/2018

“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-o...

Smart Homes and the Future of Luxury Home Selling
01/29/2018

It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on s...

Wealthy Millennials Have a Different Mindset
01/24/2018

With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to chan...

Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
01/23/2018

In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help pre...

The Top 7 Luxury Home Trends for 2018 you Need to Bookmark
01/22/2018

While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. Wi...

Change is the Only Real Absolute for 2018 Luxury Buyers
01/19/2018

While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected t...

The Social Media Survey Results From ILHM Members Are In!
01/16/2018

The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business grow...

Member Stories: Cycle for Survival
01/12/2018

Institute GUILD™ Members Jim Walberg and Patrick Ryan are inspiring us all with their passion and generosity. Both are participating in the annua...

Introduction to Web 3.0 and Why You Should Care
01/03/2018

You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or sur...

What Can Membership Do For You?
12/27/2017

We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community...

The Lord & Taylor Building Has Sold It's Iconic Building to WeWork
12/19/2017

The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian R...

Selling Luxury has Never Been More Fun
12/08/2017

Our Annual Leaders in Luxury event in Dallas, TX took place mid-November (12-14) with a great turnout. We enjoyed networking, expertly manned pane...

Find Out About The Designation Difference: CLHMS
12/06/2017

The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the ...

Becoming a Member of the Institute of Luxury Home Marketing
11/28/2017

Members of the Institute of Luxury Home Marketing are real estate professionals that have been trained by top-level experts in our program to enhan...

How to Become a Big Thinker for Your life and Business
11/22/2017

You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have t...

The Leaders in Luxury Event is Almost Here!
11/06/2017

Our Leaders in Luxury event is right around the corner, taking place this weekend, November 12-14 at Hotel Crescent Court in Dallas, TX. Registrati...

A Membership at The Institute Can Help You Step Up Your Social Media A-Game
10/27/2017

Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple pictur...

Ever Wondered How Networking Can Make or Break You?
10/24/2017

The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepa...

It's Your Last Chance to Join the Leaders in Luxury in Dallas!
10/18/2017

The Institute knows luxury. We also know networking. This is why we knew hosting an event geared towards leaders in luxury real estate, consisting ...

Our Online Training Takes You Places from the Comfort of Your Chair
10/16/2017

“Online learning is not the next big thing, it is the now big thing”. -Donna J. Abernathy The internet is a huge part of our everyday lives. We...

From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
10/12/2017

Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more dif...

Leaders in Luxury Takes Uptown Dallas
10/06/2017

The Institute knows luxury. As a thought-leader in our field, we knew hosting an event geared towards leaders in luxury real estate, consisting of ...

The Institute Members Reach Higher Heights
10/03/2017

Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘lu...

Not All Luxury Real Estate Agents Are Created Equal
09/27/2017

We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community...

The Institute is "Nothing Short of Phenomenal"
09/25/2017

The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate...

Have You Heard About The Institute's Luxury Insights?
09/25/2017

The Luxury Insights blog is the premier destination for trends and information about the luxury lifestyle market. Staying up to date on the latest ...

Wondering What Membership Can Do For You?
09/21/2017

Becoming a member of the Institute for Luxury Home Marketing means you have gone through the training, and have the skill, drive, and passion to be...

Meet Our World Class Trainers!
09/20/2017

At the Institute for Luxury Home Marketing, we embrace the value of teaching unique, relevant, and practical marketing techniques catered to luxury...

Luxury Consumers Have a New Attitude
09/13/2017

“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury pro...

Why We Love Facebook for Luxury Home Agents and You Should Too
09/11/2017

In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platfor...

No matter how much experience you have, there is always something new to learn.
08/31/2017

The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate...

Top 2017 Green Luxury Home Upgrades Buyers are Looking For
08/30/2017

By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buye...

Selling Luxury Homes with Confidence is an Art Form
08/29/2017

Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represe...

What Irma Martinez is saying about the Institute's exclusive training for Luxury Home Professionals
08/28/2017

The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real...

From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
08/25/2017

The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design ...

443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
07/19/2017

443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to...

Handling the Multi-Level Sale
07/13/2017

Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of sever...

The Definitive Guide to Working With Young Affluent Buyers
07/11/2017

A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach t...

Branding Yourself as a Luxury Real Estate Professional
07/06/2017

The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real...

Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
06/28/2017

Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors...

The Path to Becoming a Top Performing Luxury Real Estate Professional
06/26/2017

Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is e...

What are Luxury Consumers Talking About?
06/21/2017

In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumable...

7 Things Every Luxury Real Estate Professional will Understand
06/12/2017

There are universally common issues and challenges that all real estate professionals face. Juggling client expectations and hectic schedules, and ...

What Real Estate Professionals Need to Know About the Luxury Consumer
06/02/2017

The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In o...

Keeping Tabs: The Essential Luxury Insight Resource List
06/02/2017

As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create "good ethos" and conne...

It's In the Bag
05/09/2017

A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pi...

Family Matters: Why Family Offices Matter for Real Estate Professionals
05/05/2017

The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family's wealth. Image...

From Carbon Footprints to Your Client's Blueprints
04/18/2017

Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and ...

The San Pellegrino Effect: Wealth, Cuisine and Travel
04/07/2017

The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are plann...

Add This To Your Client's Wish List: Luxury Panic Room
03/23/2017

No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering...

Canadian Home Prices Rise In February as Toronto Stays Strong
03/15/2017

Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices acros...

U.S. Luxury Prices Flatlined in the Last Quarter of 2016
03/08/2017

The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, p...

Nine Things To Know About Today's Billionaires
03/06/2017

“Luxury real estate is very competitive in the U.S.,” says Lucio Bernal, an Expert Trainer with the Institute for Luxury Home Marketing and Pre...

Super Bowl LI Boosts Luxury Market in Houston
02/10/2017

Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to w...

How to Define Luxury Real Estate in Today's Market
01/17/2017

Tips on identifying high-end properties in a world where the term "luxury" has become cliché. by Devon Thorsby This post is a condensed version of...

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How Real Estate Agents Can Stay Competitive in 2025
02/04/2025

Luxury Real Estate Shows Promising Trends for 2025
01/31/2025

The Art of Storytelling in Real Estate Marketing
01/17/2025

Smart Strategies for the 2025 Real Estate Market
01/08/2025

Mastering Lead Conversion: Building a Reliable Client Base
12/23/2024

Ending 2024 on a Strong Note
12/18/2024

The Unmatched Value of Attending Real Estate Conferences
12/11/2024

Find Success in Luxury Real Estate with Market Reporting
12/03/2024

How is AI changing design and functionality in luxury real estate
11/26/2024

Mastering the Market - Proven Strategies and Exclusive Resources for the Luxury Agent
11/19/2024

Rising Inventory, Surging Sales, and Growing Opportunities in the Luxury Real Estate Market
11/15/2024

Finding your Niche in the Luxury Real Estate Market
11/12/2024