Anita Rich

About Me

What do Clients Say?

"Anita Rich is a great real estate agent who always puts her clients first. She is also extremely hard working and has great knowledge and experience in her field."

Bruce Nangle Lender, Coldwell Banker

"Three months ago I didn't know Anita Rich. When I decided to sell my condo in January 2010, my best friend recommended Anita Rich as "the best real estate agent/broker in L.A." and told me "You couldn't be in better hands - Anita's the best."Based on that recommendation, I met with Anita Rich and found her to be charming, straightforward, knowledgeable, personable, assertive, and she inspired confidence. After our first meeting, I had no reservations about listing my property with Anita. Anita went to work immediately marketing my condo and found a buyer in one day!Anita was thoroughly knowledgeable about all aspects of the RE transaction and was available by phone and email during all phases of the sale and escrow, taking care of every detail.Anita's vast knowledge, experience, and professionalism were invaluable in the sale of my condo, as she knew exactly what to do and how to market the property, which was a HUGE relief to me because I had an escrow of my own pending in another state, and the two escrow closings had to mesh as perfectly as possible for my departure from one location to another. And, thanks to the expertise of Anita Rich, that was all accomplished.I have the highest regard for Anita Rich, both as a person of integrity and a real estate broker/agent. I am 100% satisfied with Anita's handling of my condo sale and would enthusiastically recommend Anita Rich to anyone selling property in L.A. I am extremely grateful to the person who recommended Anita to me, and to the shining star herself -- the miraculous Anita! -- for living up to the high expectations implicit in the recommendation. ANITA RICH is simply "THE BEST!"I put up a brass plaque above the light switch in the largest guest room of my new house that says, in script, "The Anita Rich Room" where Anita is always welcome, and I told Anita to think of it as her timeshare in the Great Northwest.Sincerely,

Elizabeth Evans, Happy Client

April 26, 2010“Anita represented the buyer when I represented myself as the seller of a home. Anita was extremely organized, positive and easy to work with. She is a wonderful negotiator. She excels at networking and has a tremendous reputation as an ethical REALTOR.”

Ariel Palmieri, Realtor, Coldwell Banker

January 14, 2009“As a home inspector I have worked with many realtors. Anita Rich has been a wonderful realtor to work with. She prides herself on choosing professionals to work with that will treat her clients with the same honesty and integrity that she demonstrates. She in a wonderful mentor to many newer realtors and sets an example of what a real estate professional should strive to be.”

John LaRocca, President, LaRocca Inspections was with another company when working with Anita at Keller Williams Realty

January 11, 2009“Anita has a thorough knowledge of the Real Estate markets in Los Angeles. Knows EVERYONE and knows how to take care of her clients. She can handle all kinds of client and situation including needs of the most exclusive, high-end clients.”Top Qualities: Great Results, Personable, Expert

Gregg Fienberg hired Anita as a Real Estate Agent in 1999, and hired Anita more than once

About Anita

Anita is the Founder and CEO of The Rich Group, a dedicated professional team of agents. As a former member of the Management Team at Coldwell Banker and a Training Director, Anita's 25 successful years in the business speak for themselves. Anita is a licensed Broker, A designated short sale expert, CRS, REO Specialist, Graduate of The Luxury Home Institute, Mentor, Commercial Director and former Team Leader of KW Sherman Oaks Office. She is on the Board of Directors for WeSpark, a well known Cancer support center, and was the Charter President for the Studio City Optimist Club. As a community contributor Anita is a member of the Sherman Oaks and Studio City Chamber of Commerce. She is also a former Board member of Safe Passage a Shelter for Battered Women and Their Children. In November 2013, Anita launched her own radio show called "The Rich Life with Anita Rich". The show is about enjoying the journey of discovery leading to prosperity in real estate, in business, and in life.