Elevate your real estate career by joining The Institute with one of our top-rated live and online luxury marketing courses.Get Started
Members of The Institute have access to exclusive Program Benefits and resources to close more transactions at a higher price point.Explore Program Benefits
The Certified Luxury Home Marketing Specialist™ designation acts as a mark of assurance for buyers and sellers.Do You Qualify for CLHMS?
Find prospective clients and win luxury listings.
Find prospective buyers and market the property.
Network with other Institute Members and international real estate agents.
Gain insightful knowledge, continue your education, and earn the CLHMS designation.
Position yourself and your credentials.
Ideas for marketing properties and tools available as a member help me stand out among all of my competitors.
Monica Parker, Rockville MD
Incredible! Being without this designation and selling luxury homes is like driving a car without a license.
Eric Copper, Austin TX
Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing SpecialistTM (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
CLHMS designation is awarded to Institute Members with documented sales performance in the top 10% of their market.
Members of The Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties. And they are always looking to take their skills, contacts and opportunities even further.
To find out more about a member, please use the search below:
Experience and an attitude of cooperation and ‘can do’ – qualities earned from 20+ years working with real estate clients.
Lourdes is trilingual and focuses her 10 years’ of business and marketing experience on international buyers and executive relocation.
My expertise ranges from moderately priced condos to multi-million dollar homes. My clients range from public figures to first time home buyers.
As leader in Canadian real estate for over 30 years, Loretta & her team are the #1 Sales Team in Canada for Royal LePage 8 out of the last 10 years!
Christine & team are known as the top tier of trusted professionals specializing in the Denver & Beyond metropolitan area for luxury properties.
Joyce prides herself on working one-on-one with all of her clients. She offers clients the highest professional, discreet and personalized service.
The most useful ideas of any real estate course on marketing I've ever taken.
Laura Lambert, San Francisco CA
I would recommend this training to anyone interested in marketing, period.
Jack Harrell, Dallas TX
Fantastic instructor - Tami made the 2 days fly by, answered questions effectively, and kept the class on focus!
Monica Darpi, Houston TX
Meet the market experts that will lead you through our training courses:
Lucio Bernal is a Million Dollar Guild member of the Institute and has been working with affluent clients for nearly 20 years, specializing in executive and corporate relocation services.
Kofi is a nationally recognized expert in luxury real estate who has managed and trained hundreds of agents.
Tami is a Million Dollar Guild member as well as a real estate marketing expert and accomplished trainer who receives outstanding reviews.
A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today\u2019s luxury buyers? Real estate market trends are showing that most markets are currently leaning in the buyer\u2019s favor, and as a result, listings are sitting a bit longer on…