– Roberta Plutzik Baldwin –

Top Agent, Top Brokerage - A Winning Combination

Keller Williams NJ Metro Group
Roberta Baldwin Homes1
237 Lorraine Ave., Upper Montclair, NJ 07043


Tel: 973-783-7400 x 207
Fax: 973-842-0745
Cell: 973-420-9043

Markets Served: North Caldwell, New Jersey;Montclair, New Jersey;Upper Montclair, New Jersey;Glen Ridge, New Jersey;Essex Fells, New Jersey;Millburn, New Jersey;Chatham, New Jersey;Madison, New Jersey;Llewellyn Park, New Jersey;West Orange, New Jersey;South Orange, New Jersey;Maplewood, New Jersey;Verona, New Jersey;

Specialties: Architecturally Significant; Executive Relocation; Historic; International Buyers; Townhomes/Condos;

What do Clients Say?

"Roberta has been my Realtor over 5 transactions, including 2 luxury homes, with exceptional outcomes each time. As a listing agent, she staged two of my homes and positioned them so we got multiple offers. As a buyer's agent, she helped me find a terrific house without making me feel as if I'd paid too much. She is an astute strategist and I recommend her and her team of expert agents wholeheartedly."

D. Simon, Montclair, NJ

Roberta is the best! We are settling into our new house now thanks in no small part to her hard work. With the market as hot as it is here, having her expertise to ensure we had the best shot of having our offer accepted was so important. She also sold our former house for top dollar...and I mean TOP! Highly recommended!

B. Aitken, Montclair, NJ

I would recommend Roberta to anyone. She helped us navigate a tight market, several bidding wars, a sizable appraisal gap and tight timelines and made it seamless. She also has good relationships with area service providers thank make getting the small things done easy.

D. Smith, Maplewood, NJ

oberta was highly effective in every way. I contracted with her to sell our house in Glen Ridge. It was staged, listed, open house organized, completed and sold within 6 weeks. Roberta worked with us during every step, giving advice, discussing and helping make decisions, supporting the process and negotiating through various challenging situations. She helped us list the house for the right price up front and was there every step of the way. I appreciated her honesty throughout the process and was very happy with everything. I would recommend her to anyone interested in listing and selling their home.

V. White, Glen Ridge, NJ

Ms Baldwin is a passionate realtor who gives personalized service to her clients. She knows the inventory of homes quite well and knows how to steer clients to the neighborhood that will best serves them and their family life. Through Roberta's help, we bought our first home with her. Then later, with a child and in law living with us, we sold our home and bought a second home that better served our needs all with Roberta's counsel and expertise. Her team did an amazing job staging our home, taking very professional pictures and getting many people to see it quickly. Our home was sold is about 5 weeks. She is responsive to the needs of clients. She shows homes that are just right for the client and introduced us to movers and construction people that charged a reasonable fee. She also offset some of the costs of fixing our new home through her negotiation skills with the seller. Roberta is a shrewd negotiator who will fight for the rights of her client. With all the right contacts, a passionate attitude and desire to do right by her clients, Roberta is my trusted realtor.

S. Szelka, Verona, NJ

About Roberta

Over the past 26 years, Roberta Baldwin has become one of Essex County, NJ's most respected real estate professionals and go-to luxury home specialists in New Jersey, often quoted in the national media and featured over 2 seasons on the HGTV's first real estate hit show "Bought & Sold." A recipient of the New Jersey Association of Realtors Circle of Excellence Sales Award since her very first year in real estate, she was the #1 Realtor in the West Essex NJ area from 2006-16 then morphed into co-principal on one of NJ's leading teams, ChuBaldwinHomes, before becoming part of KW's exciting new Sports + Entertainment sales force and launching the luxury-driven Roberta Baldwin Homes brand here in Northern NJ.

Prior to co-founding the franchise for Keller Williams Realty NJ Metro Group Market Center in 2010 (which has been #1 for many years in Essex County, NJ), Roberta was honored to be inducted into the RE/MAX International Hall of Fame after a string of accolades as one of the top-producing RE/MAX agents in the world. An award-winning former NYC-based celebrity journalist, book author, newspaper editor, marketing and publishing executive, as well as professional theater producer, her well-honed organizational, creative, and people skills are brought to bear on every deal she negotiates.  Roberta offers sellers a sophisticated mix of high technology marketing and sensitive interpretation clients' personal needs, while offering buyers she works with the expert advice and knowledge of local towns, schools and commutes. Considered an expert on pricing, buyer and and seller psychology and staging homes to maximize value, she has been cited in The New York Times, NY Daily News, NJ's Star Ledger, ABC's "Nightline," CBS's "Early Morning," and MSNBC.  She recently appeared on HGTV's "House Hunters." Roberta and partner Nancy Chu's ChuBaldwinHomes - a Real Trends Top 500 Team in 2018 (placing #104) - is unmatched in the marketplace, stressing service and integtrity in every deal they do!

Roberta has also been a Five Star Professional designee for customer service for the past 12 years, as seen in New Jersey Monthly Magazine, Fortune and Forbes.com. She has also recently been named once again a Morris & Essex County Magazine Top Agent.