Keren Lifrak, PA

Real Estate Lifestyles Choices Together.

What do Clients Say?

Keren's help in our home purchase was first rate. We were moving from out of state but knew the neighborhood we wanted to live in, and so had some very specific goals. Keren guided us to the perfect property and an accepted offer with skill and care. Her communication is on-point and always prompt. Thank you for being our agent!

Mark and Xuen , Sarasota, FL

Keren is the best!!! She helped me finally buy a home after years of looking. I was looking for a very specific type of home in a specific neighborhood so it was not easy to find a home that I was happy with but Keren did it. She is great in every way- she is always available, friendly but tough when it comes to negotiating and goes above a beyond to help you with things that need to get done to either buy or sell the home. Her knowledge of the market and resourcefulness amazed me. She even helped me decorate once I moved in! She is very talented and in Sarasota where there's an agent on every corner you cannot go wrong with her. She gets my highest recommendation!!

Dr. Sarah, Sarasota, Florida

Keren has gone above and beyond to meet our needs, and high standards. We relocated from Atlanta, and have bought and sold houses before so we knew what to expect from the process — but Keren truly exceeded our expectations. She made the search, and transaction as smooth and quick as possible. She was always one step ahead of the game, always listening, always prompt, and always had our best interest at heart. We were so pleased that we are now having her search for an investment property for our son. If you are selling or buying a house search no more. Keren is the real deal.

Ziva & Moshe Ben-Herut, Sarasota, Florida

It is our immense pleasure to recommend Keren Lifrak as a real estate agent for any individual or family searching for the ideal house for their unique situation. We were looking to invest in real estate, and Keren was highly recommended by a family member who received professional service that was provided by Keren, and was very happy with the whole process and with the result. Keren had an initial meeting with our representative and took diligent notes regarding our specific needs in a house for investment as well as our budgetary limitations. She is highly talented technologically and made excellent use of the relevant search engines and real estate databases to quickly find us a variety of houses in the neighborhood we were interested in. She did not waste our time with houses that were out of our price range or not in line with our needs. As a master with the contract negotiations, Keren came up with a deal that was good for us and made the seller happy as well. There is nothing that escapes Keren's attention when it comes to property for sale in Sarasota. We found Keren to be a highly attentive agent, almost as if we were her only customers, although we know that was not the case. She returned all phone calls and emails immediately. We never felt neglected or unimportant. She is also highly personable with an engaging personality. Keren was honest about some minor changes that we needed to make in the house and helped us with lowering the price, and her advice worked like a charm. We are pleased to recommend Keren Lifrak to anyone looking to buy or sell a home. She is hands down the best in the business in our opinion and if we will decide to buy another house she will be our first choice in real estate agents.

Adam & Sunny B, Tel-Aviv, Israel

Keren was recommended to me by a family friend when my elderly parents needed to sell their relatively new house. Circumstances for me, at the moment I brought Keren into the picture, were about as stressful as they've ever been in my life, and I was not always easy to deal with. Believe me when I tell you that Ms. Lifrak not only knows what she's doing, but she's a lovely, trustworthy person. And she's a lot tougher than she looks! Keren saved me time and money in getting the house ready, was great at balancing the timing/pricing game when it was ready to put on the market, and every time I sought market information or advice, she was knowledgable, clear, and respectful. In the end, she negotiated a good deal within the timeframe I needed to sell that house. I just can't recommend this person highly enough.

N. Pasternack, Sarasota, Florida

About Keren

A resident of Sarasota for over 15 years, Keren specializes in Luxury, waterfront, and downtown properties in Sarasota, and the islands of Siesta Key, Lido Key and Long-Boat Key.

Unique Listening & Approach that Creates Impeccable Results - Keren has spent years developing a unique listening for her clients that allow you to be truly heard. In other words, she is an expert listener who loves working with people, 

Keren approaches buying and selling real estate differently than other real estate agents. Keren sees the process as a large and important event production involving many different sets of players. Keren’s professional choreography background allows her to view the key players as if on a stage. Part of her focus is to make sure the pieces fit in perfect synchrony. Her event production experience provides the organization skills to have grace under pressure; managing complicated transactions every step of the way.

Keren has worked with A-listers overseas as well as in the US. She honed her unique skills through her diverse background from marketing at IMG Artists serving clients like Joshua Bell, Itzhak Perlman, and Pilobolus, to the service industry for Jean-George, and Danny Meyer to event production serving artists like Aerosmith, and Metallica, and designing at Preston Bailey for stars like Liza Minnelli, and Oprah. Later she opened an event production company in her name that operated for ten years.

An Adventurous Worldview, Rooted in Local Knowledge - Keren brings to each relationship her personal experience of living around the world as well as Real Estate market and Real Estate Investment knowledge. A local investor transforming Sarasota properties since 2013, and a licensed Realtor since 2016, Keren understands the unique concerns of retirees, investors, and new families.

Honest Communication You Can Trust- As you work with Keren, her approachable communication style, her positive yet straight attitude, and business common-sense are standouts in the industry. Keren attributes her clear cut communication skills to time serving in the Israeli Air Force. Her honest communication, creative problem solving, and industry knowledge will be your guide throughout the process. 

Seeing the Beauty for What’s Possible - Keren has an eye for what’s possible. She is able to see what’s possible from downtown historic spaces to waterfront investment opportunities. Pulling from her prior background as a professional dancer/choreographer/designer in Tel-Aviv and later in New York, she finds creative solutions for transforming spaces, and sees the beauty that does not yet exist in real estate properties. 

Creating Positive Experiences - Keren will work to ensure that your experience is positive every step of the way. Keren’s approach is that your experience should be, worry-free, have ease and even be fun, while achieving your goals. Whether selling your home or buying your new dream home.

Results Realized - Keren has a lifetime of experience being daring and living a fulfilled life. In addition to working with Sarasota locals who list their homes with Keren and are looking for new local properties, Keren also caters to discerning clients from out of state who are relocating or purchasing a second home. Keren’s skills of listening to your needs, combined with ability to have the pulse of each player on the stage and foresight of what needs to happen next -- ensures that your real estate concerns are fulfilled.

Creating Stronger Communities by Giving Back - Passionate about being a contributor who makes a difference with people and in communities, Keren has co-founded two non-for-profit organizations, and has served on boards, and committees of charitable/non-profit organizations since 2000 in New York and Sarasota, Florida. 

Integrity — the proof is in the pudding: A firm believer in operating with integrity, and doing what you said you were going to do. Keren believes that the proof is in the pudding. In this case the pudding is her family. Keren is proud of her tight relationship with her husband and two children. When things are working it’s not a coincidence. It’s because creates a solid foundation of open communication, authentic listening and caring, one delivers on their promises, and has a structure for fulfillment. That’s what she has with her family, and that what she bring to her clients.