Rachel Sartain Tenpenny

Managing Broker moves back into Luxury Sales

What do Clients Say?

Rachel Sartain Tenpenny was such a huge help for us in a time of need. We were a family of four and needed to move into a new home while our old home was being renovated. We had very specific needs, and Rachel met them all. It was an ideal location, price, and size. She has such great knowledge of the area, and is clearly focused on providing what her clients want. She made a stressful time so much easier. Thanks, Rachel!

Google

Rachel Sartain Tenpenny has been my realtor since I moved to Florida in 2004. She has always guided me in the right direction due to her extensive knowledge of the market. Rachel has the professionalism to help you in your endeavors and the drive that stands above many others. She is great athlete, wonderful friend, and a devoted mother. Rachel has the character traits that make her not just a great realtor but a wonderful person. She went above and beyond during my house hunting journey. She always responds to my calls, texts, and emails even when she is busy. I have learned so much from her and have benefited greatly from her services. Rachel is my realtor for life!

Google

Rachel is amazing. She went out of her way to help me prepare for and stage my house to get top dollar for it. She knows the business and was able to keep me calm during a stressful closing period. She's one of a kind and the real estate agent and broker you want!

Google

Rachel was our realtor and did an amazing job finding our home. We truly believe we never would have gotten the home if she wasn’t our realtor. We had been searching for three years, and every time we found a home, it became a bidding war on day one. I refused to pay way over the asking price and in all cash, so we lost many opportunities. Then we met Rachel. She found us a home, and once again, we faced a bidding war. This time, Rachel recommended we put in a backup offer after losing the initial bidding war. We were the only ones who did this, and when the initial buyer didn't come through, we got the home—even though we weren’t even the top two offers. We owe this all to Rachel, who also provided us with all the contacts needed to help remodel the home, as we knew no one. We couldn’t be happier and highly recommend Rachel.

Google

About Rachel

Growing up in a real estate family, I’ve had the privilege of immersing myself in the industry since the mid-1980s. My journey into real estate began in earnest in 2002 while working on my Master of Science at the University of Florida. Frustrated by the lack of responsiveness from local Realtors, I took matters into my own hands. At six months pregnant and finishing my master’s thesis, I earned my real estate license.

From the very start, my career in real estate was marked by success. In my first year, I became the #1 sales agent in my office. Seeking to further refine my skills and learn from the best, I joined a larger firm, where I could learn from industry leaders. 

In 2009, during the financial crisis, I was recruited to launch Keller Williams Realty’s first office in downtown St. Petersburg. Despite having no prior experience in leadership or business management, I delved into books, classes, and seminars. The office quickly rose to prominence, becoming the top sales volume office in St. Pete within 18 months. 

During my time with Keller Williams, I helped launch 3 offices, managed over 500 Realtors, and brokered over $1 Billion in real estate transactions per year.

Driven by a desire to elevate the standards of leadership and broker knowledge in the real estate community, I founded my own brokerage in 2023. Amidst rapid technological advancements and industry disruptions, I firmly believe in the irreplaceable value of human intelligence. Real estate is an emotional journey, and the nuances of the sales cycle cannot be replicated by algorithms. Over the past two decades, I have dedicated myself to mastering and teaching the critical elements of emotional intelligence, communication, negotiation, contract skills, and customer service.

My mission to provide buyers and sellers with an exceptional experience is based on my belief that luxury is not a price point. Luxury is a level of service. Not all Realtors are the same, and I am committed to transforming the perception of our industry.