Gina Strane

"Results Don't Lie"

What do Clients Say?

I have bought and sold multiple homes in multiple states both while in the US military and as a corporate executive, and never have I had a better experience as when I worked with realtors Gina Strane and Kirby Ellis. Due to my role as Executor and Trustee for a deceased family member’s home, my needs were particularly acute. I needed not only the best in local Orange County expertise, but the ability to trust on scene decision making while three time zones away. Gina and Kirby combined savvy business acumen with heartfelt understanding of the particular needs of three young adult children recovering from the premature loss of their mother. Gina was realtor, counselor, advisor, project manager, project overseer, and friend. Gina could not have been more responsive, usually within minutes via either text message or phone call. Documentation execution was seamless and quick and back office personnel supporting Gina were just as supportive answering questions. When it came time to receive offers and negotiate we jointly discussed strategies beforehand and expertly carried out our plan. All in all, there was nothing I would have done differently or better in what could have been a trying time. In 35+ years of buying and selling my own homes I have never had as stellar of an experience as I had with a Gina and Kirby and give them my penultimate recommendation without reservation.

Marcus Urioste/Client

Gina helped me during a difficult time--the passing of my mother, by selling her home. I've worked with many realtors but have NEVER experienced the expertise, work ethic, and ethics as I found in Gina. She demonstrated that she "had my back" even during ancillary issues like needing to get a fence replaced. She performed tasks outside of realtor requirements many times. Gina responded to all inquiries quickly and professionally. I watched her be scrupulous in all interactions and paperwork, never once cutting corners or coloring the truth. Gina made a difficult situation much less painful while getting me an excellent price in the property! I can't commend Gina enough and when I sell my house? She has the job.

Ann Donovan

For the last 15 years, Gina has helped me Buy and Sell multiple homes. I would not even consider using anyone else for the home selling and buying process. The process is a very stressful one, and working with someone that knows the process inside and out makes a big difference! Gina not only goes to bat for you in all aspects, she helps you think outside of the box and gives wonderful advice because she is knowledgeable in all aspects of real estate. Gina is super friendly, and is such a great communicator, you can pretty much reach her at any time of day, she'll pick up the phone no matter what. Gina just helped us purchase another home in a competitive market, where she uses unique tactics to help you stand out in the crowd. I can't put into words everything she has done for us as there is too much to list. I highly recommend Gina if you want a smooth real estate transaction with friendly and dependable service.

Ann Vu Iten/Client

Gina and Kirby were just the people I needed to help me sell my house in Orange County. I met Kirby a few years ago and attended several of his meetings during which he spoke about his unique and non-traditional approach to buying and selling real estate, which is why I contacted him as soon as I knew I wanted to sell my house. Gina and Kirby allowed me to make all decisions but guided me with full honesty throughout the whole process. Not only are they professional, friendly, honest, and knowledgeable, but they are also extremely caring and kind. An important detail is that during the entire process of selling my home, I was physically in a different state! Gina and Kirby took it on themselves to go to the house and put in many hours of labor. They treated my home like it was their own. I am beyond blessed and grateful for the relationship I have developed with Kirby and Gina. I highly recommend Gina and Kirby for all real estate services.

Shanling Yang/Client

Not even sure where to start... Gina is not just the best real estate agent in the bizz, she is also a caring, warm-hearted person, who finds pleasure in helping others. Her process is unique, thorough, professional, and extremely detail-oriented. Gina helped my wife and I buy our 1st home in Laguna Niguel about 2 years ago. We searched for about 9 months before we found the home that was meant to be ours, and Gina was right there with us every step of the way. Gina provided a ton of options/insight, but my wife and I were extremely picky, so it took a little while to find the home we wanted. Gina never pressured us to go one way or the other on a few homes we had interest in along the way, yet she always provided a ton of invaluable insight on why this home was great, or why this home might not be the best fit because of x,y,z, etc... Gina has the ability to guide her clients in the right direction for 2 main reasons:1- She takes the time to understand what your needs are. In our 1st consultation (the 1st time I met Gina) my wife and I were told to close our eyes, and describe our dream home step by step. The exercise helped me form opinions about what was important to my wife and me, and aided in Gina's ability to understand our search down to the nitty-gritty minutia. Needless to say, it was very effective2- Gina has close to 20 years of experience in the Real Estate Market. In an industry where a lot of people are self-contracted and 100% in it just for the money, it is important to work with a professional like Gina due to her in-depth industry knowledge, and passion for helping others. Gina took the time to sit down with my wife and me (on her 1st visit, before she knew whether or not we were going to work with her) and walk us through the entire buying process. Gina went as far as reading the buyer/seller contracts with us line by line as to make sure we understood the process. To this day, when I have questions about real estate investment options, or real estate in general I call Gina. She is superwoman as far as I'm concerned. I cannot recommend Gina enough! Once you start working with her, you are no longer a client. You are family. :)

Kellen Van Amersfort/Client

About Gina

Combined with the robust global marketing program offered by Coldwell Banker®, Kirby and Gina specialize in a blend of traditional and non-traditional cutting edge strategies to help buyers and sellers achieve results far beyond what is typical in the marketplace.  They believe in full transparency and educating buyers and sellers upfront on effective strategies that will deliver winning results before starting the home buying or selling process.

These strategies, which are designed to benefit their clients, are not commonly known or utilized by most Real Estate Agents or Real Estate Companies. Kirby and Gina understand what many Agents don't when it comes to presenting  a property for sale and marketing it to buyers all over the world. Their negotiation skills along with their ability to write compelling offers helps their buyers to win even in a multiple offer situation. Their style and expertise gives their clients a huge advantage in today's real estate market. Their motto: "If it benefits us but doesn't benefit our clients, then we don't do it, it's just that simple".  Because of their unique approach to servicing their clients, 100% of their business is generated by "word of mouth" coming from repeat clients and client referrals, leading them to sell homes all over California (yes, they commute by plane, car, or both). Their continued dedication to providing an unparalleled level of service to their clients has earned them the prestigious Coldwell Banker® International President's Circle Award Designation.

When representing buyers, Kirby and Gina developed 5 unique strategies that can help buyers save thousands when buying a house, even in a hot seller's market. These strategies give their buyers a clear advantage in their offer being accepted, even when competing against all-cash buyers and in multiple offer situations.  

When representing sellers, their focus is to position the property to stand out from the competition to sell for top dollar. They have perfected 9 very powerful and proven strategies to achieve this. What is their idea of top dollar? It means pushing the sales price well over the comps whether in a seller's market, a balanced market, or in a buyer's market. Time and time again, their sales prices are significantly higher than the comparable sold properties, so much so that it has become common for agents and appraisals to call them asking "how did you get that price?" Their recipe enables sellers to sell for top dollar but more importantly walk away with more net dollars in their pocket after all closing costs are paid. 

One of their specialties is "renovating to sell" helping sellers find or create equity when they are looking for a price beyond the current market value. One of the benefits of this program is that sellers can pay for improvements at the close of escrow, free of charge, with no fees or mark-up costs, while keeping 100% of the return on investment.

Because of the incredible results and their dedicated "Nordstrom style" level of service that Kirby and Gina provide to their clients that go beyond the traditional duties of a Realtor, they have been asked and endorsed by the Orange County Association of Realtors (OCR) to train other agents their strategies. These classes have become the #1 classes offered at OCR, year after year.

If you are a buyer or seller (or both) looking for an agent with an "out of the box" approach who will help put money back into your pocket while delivering superior service, make sure you meet with them for a free consultation before hiring an agent.  You have nothing to lose and only money and knowledge to gain.

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