April Formo

April Formo | Luxury Waterfront Real Estate in Murrells Inlet & Pawleys Island, SC

What do Clients Say?

How do I begin to express my gratitude for this exceptional woman of strength, integrity, creativity, and grace? April Formo was instrumental in helping me sell this truly unique mansion. She understood the importance of executing the assignment to its fullest potential and, most importantly, understood the vision behind the property. April helped unveil a completely different design concept that allowed potential buyers to envision how they could make the home their own. At the same time, she helped me release some of my own ideas and attachments so buyers could truly see the possibilities and create their own vision for the property. She was always available — whether by phone, in person, or meeting with contractors to bring design ideas to life. Her creativity went even further when she helped buyers use AI design concepts to visualize what their own style could look like in the home. I couldn’t have asked for a better person to help move this sale across the finish line. Her creativity, dedication, professionalism, and ability to think outside the box were truly exceptional. And together, we achieved what I believe is a remarkable milestone — a record-breaking sale in DeBordieu since 2023. That’s who April Formo is — a creative genius who doesn’t just sell a home; she helps people see its possibilities and takes the sale all the way to the finish line! Thank you again, April, for everything you did. I am truly grateful! ❤️

Google

April Formo is hands down the best luxury waterfront real estate agent I’ve ever worked with. Her knowledge of Pawleys Island and Murrells Inlet is unmatched, and her video and social media marketing are truly exceptional and top-tier. She combines outstanding local expertise with a level of marketing and professionalism that is second to none. I would highly recommend April to anyone looking for a top-tier luxury waterfront agent in South Carolina.

Google

I highly recommend April Formo if you are in need of a realtor. She helped us sell our home in Pawleys Island in no time. She is professional and very knowledgeable. April always responded to my questions quickly and was always willing to help. Everything went smoothly with the listing right down to closing. Thanks April!

Google

April was fantastic to work with throughout our home search. She knows the area extremely well, took the time to truly listen to what we were looking for, and showed us options that fit our needs and lifestyle. She guided us through every step of the process, making what could have been stressful feel easy, enjoyable, and even fun. We always felt informed, supported, and confident in our decisions. We highly recommend April to anyone looking for a knowledgeable and dedicated realtor.

Google

It’s been two years since April Formo helped us find and purchase our home in Little River, SC — and not a day goes by that we don’t feel grateful for both our home and the exceptional experience we had working with her. From the very beginning, April stood out for her professionalism, deep knowledge of the market, and genuine care for our needs. She took the time to understand exactly what we were looking for and guided us through every step of the process with patience, transparency, and unwavering support. She made what can be a stressful process feel smooth, informed, and even enjoyable. What really sets April apart is her ability to make you feel like more than just a client — she becomes a trusted partner and advocate. Even after closing, she checked in to make sure we were settling in well and offered help with local recommendations and resources. Two years later, we still absolutely love our home and look back on our experience with April as one of the best decisions we’ve ever made. If you're looking for a real estate agent who is knowledgeable, responsive, and truly invested in helping you find the perfect home, we cannot recommend April Formo highly enough. She’s a rare gem in the real estate world!

Google

About April

April Formo is a Senior Real Estate Agent and Coldwell Banker Global Luxury℠ Specialist with the Sollecito Advantage Group at Coldwell Banker Sea Coast Advantage. She specializes in luxury waterfront and coastal homes on South Carolina's South Strand, including Murrells Inlet, Pawleys Island, DeBordieu Colony, Litchfield Beach, and Garden City Beach. A South Strand native who lives on the water in Murrells Inlet, April guides buyers and sellers through what truly drives waterfront value here: flood zones and elevation, coastal construction, tidal influences, boating access, and how a specific creek, marsh, or oceanfront lot holds its value over time.

April markets luxury homes the way today's buyers search for them. Her Instagram, @AprilFormo, reaches more than 52,000 followers and brings her real inquiries from buyers. She produces cinematic listing films with Four Horsemen Media, and her listings are syndicated to 47 countries through Coldwell Banker Global Luxury, including Mansion Global, The Wall Street Journal, and JamesEdition.

Credentials - Certified Luxury Home Marketing Specialist (CLHMS) with Million-Dollar GUILD™ recognition, Institute for Luxury Home Marketing - Coldwell Banker Global Luxury designation

Team Results April's team, the Sollecito Advantage Group, is South Carolina's #1 Large Team by Sales Volume (RealTrends Verified 2026) and sold $125 million in 2025. Listings are marketed in both the Coastal Carolinas MLS and the Charleston Trident MLS, with active Zillow Flex buyer lists and a network of luxury agents in buyer feeder cities. Contact April Formo 843-957-5137 | april@sollecitoadvantagegroup.com | SC License #124120