Ron Laserna

What do Clients Say?

Ron did a great job helping us purchase our first home, so it was a no brainer to ask him back when it was time to sell. Ron had a custom process mapped out for us, which made us feel extremely at ease, especially since we wanted to tidy up a few things in the house before we listed. He set proper expectations for a return (delivering on the high end of his range), and helped us gauge which projects to prioritize to prepare for the sale. He really shined in the marketing, creating a complete professional digital package including a 3D tour, social media video blitz, and ad campaign. He also took extra steps to learn the features of our smart home and create placards at different stations enabling potential buyers to try out the features for themselves. Not only is he talented, but he's an incredibly friendly person who's a delight to be around. I can't recommend him enough.

F and N. Falotico

I had a very good experience working with Ron and highly recommend him. My search took a while and was not always continuous, but I really appreciated that Ron was incredibly patient and never pushy. He gave me the space to make my own decisions, and once the search became more serious, he was consistently responsive. Whenever I requested a viewing or needed information from a seller, he followed up quickly. I am very pleased with his service and the overall journey.

A. Zahrai

I had an exceptional experience working with Ron when selling my home in San Jose. Since I was out of the country during the entire process, I truly needed someone I could trust—and Ron exceeded every expectation. He personally coordinated all the necessary house repairs, managed contractor bidding, and even handled the permit follow-up for the AC installation. He also took care of removing leftover junk, which was a huge help. Ron consistently kept me updated, made thoughtful recommendations, and handled every detail with professionalism. Working with him made the entire process completely stress-free. I highly recommend Ron to anyone looking for a reliable, knowledgeable, and hands-on real estate agent in the Bay Area.

E. Yu

Ron helped us buy our first home and, five years later, our dream home. He went above and beyond, guiding us through sensitive and challenging situations with sellers and making the process smooth and successful both times. His professionalism, calm demeanor and negotiation skills gave us assurance in stressful moments. We couldn’t be happier and highly recommend him!

L. Phan

It was our pleasure to work with Ron during our home buying and selling process. (Q1, 2021) Buying process: It was simply by happenstance that we found Ron via a Zillow inquiry. Ron was very helpful all along the way. He was prompt, efficient, and to the point in email communications. He quickly pulled up comps and existing market data for any property we toured/asked data for. For home showings (yr 2020/2021), his team at Reali handled the scheduling. Ron was helpful and showed us all the homes we requested, even though some were too "different" from what our desired size/budget was. At no point did he pressure us or push us in any way to make a decision quickly. The sale price of comparable homes exists (for closed homes) on Zillow, but the pending sale info, inventory, and market sentiment is something that has to be "sensed". Ron was good with all of that. Ron is everything that you want in a realtor- honest, prompt, and effective. For our loan and closing, Ron worked with our loan agent and kept the listing agent in the loop at all times. I would heartily recommend Ron! Selling process: Ron was a pleasure to work with throughout the home selling process. He had previously helped us buy a home, so this was our second time working with him. Ron demonstrated again why he is your go-to person; Ron is professional and detailed oriented while being cognitive of the big picture. Interactions with him are always very smooth; he provides his honest recommendations without pressuring you. This is very important because you want an agent who can speak their mind so that you can check your bias. When we were thinking of selling our home, Ron put together a checklist for us to fix, then gave us a detailed timeline of the next steps. He coordinated everything from move out to key handover to new owners (inspections/staging/open houses/offers/etc). Whenever things moved, he adjusted the schedule to reflect the new dates. This was very comforting and took out all the "I dont know what's happening- who is waiting on whom?" sentiment that can exist in such processes. Based on the market conditions, Ron came up with due dates and then helped us vet/select the offer that was a good fit for us. He then worked with the buyer's agent to ensure the transition was smooth and the closing was on track. He amended the contracts as per the new closing date. He did protect our interests throughout the process, and he did that while following due process and treating all parties involved with respect. I am very much appreciative of Ron's skills. Buying/selling a home is very much a money game, where market conditions and offer amounts largely determine the outcome. Yet, the process can be complicated, with slow-moving parts. Ron ensured that all involved parties came out feeling like winners. TLDR: I would strongly recommend Ron, without any ifs and buts!

K. Kulkarni

About Ron

Since the age of 14, Coldwell Banker Realty Realtor® Ron Laserna has been working hard and helping people…and he’s never looked back. Drawing from years in customer service and sales, Ron leveraged those skills to build a highly successful real estate career in the Bay Area, where he’s been licensed since 2005. Today, he’s recognized as one of the top Realtors® in San Jose, Milpitas, and Santa Clara County, known for his professionalism, integrity, and outstanding client results.

Ron learned early that success in real estate comes from truly understanding clients’ needs and delivering with consistency. Guided by his philosophy to “follow up and follow through,” he’s earned a reputation for exceptional communication, smart strategy, and dependable results. His background in property management and leasing also gives him a unique advantage in matching the right people with the right properties.

Having lived and worked in the Bay Area for over 25 years, Ron combines his local market expertise with cutting-edge technology and the trusted Coldwell Banker global network to help clients buy and sell with confidence. He uses real-time market data to price homes competitively, negotiate effectively, and guide his clients through every nuance of the transaction.

Ron’s clients consistently give him 5-star reviews across Zillow and Google praising his responsiveness, honesty, attention to detail, and caring guidance. Many say he makes the process “smooth, easy, and even enjoyable”, a reflection of his commitment to providing a personal, transparent, and rewarding experience for every buyer and seller.

Above all, honesty, integrity, and work ethic define Ron’s approach. He’s known for being consistent, hardworking, and ethical, always keeping his clients’ goals front and center while maintaining a positive attitude and sense of humor.

 When you’re ready to buy or sell a home in the Bay Area, partner with Ron Laserna, the Realtor® whose clients say he goes above and beyond to make every move a success.