Luxury Insights Articles

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential real estate markets t...

As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living cost...

Inventory levels are climbing in most luxury markets as we move firmly into the spring season. Statistically, this has resulted in a shift towards ...

If you're currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering ho...

While most luxury home buyers aren't world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market....

According to the latest research by Engel & Völkers, most of North America's luxury home buyers are now Millennials. In fact, this generation ...

The Institute's Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and t...

Luxury homes often require thorough and specialized inspections to ensure that their unique features, high-end amenities, and premium construction ...

If you're new to the game of luxury real estate, one thing you'll quickly realize is that referrals from your clients are truly the best reward for...

There's a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, b...

The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new ...

If there is, indeed, a bright side to the world's recent experience of a global pandemic, it may just be the increased importance of home and famil...

Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly no...

The Institute's Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and t...

Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have t...

An emphasis on health and wellness is not exactly a new trend, but today's luxury homes include a variety of unique amenities that allow residents ...

The Institute's Luxury Market Report serves as your guide for  analyzing trends and comparative data in the top residential markets across Ca...

In the "traditional" real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a "dollar per...

In the luxury real estate market, there are very few things more important than a home's location. Even the most stunning of luxury homes may have ...

Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5...

Within the last few years, the demand for outdoor living space has skyrocketed. In fact, according to one 2022 study, 56% of homeowners reported th...

The Institute's Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the Un...

One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yours...

While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury ...

There is no disputing the fact that we live in a fast-paced, ever-changing digital world today. Whether you love it or hate it, you cannot escape i...

If you were to ask 10 people about their thoughts on "Biophilic Design," it is possible that eight of them would respond with a blank stare. Althou...

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and...

Whether you're trying to break into the luxury real estate market or have been working with luxury clients for a few years, one fact remains. In or...

It's no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepare...

If you're looking for your big opportunity to break into the exciting luxury real estate market, you're not alone. For real estate professionals, t...

If you were one of many real estate professionals who enjoyed the industry "boom" of the last couple of years, then you've probably noticed that th...

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada ...

According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technol...

As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specific...

While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is...

After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, comp...

The Institute's Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada ...

If you're looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically...

Whether you're already working as a licensed real estate professional or are considering this as a career path, one specific option to consider is ...

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely a...

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the st...

Curiosity can be a luxury real estate professional's best tool, according to Michael Morrison, owner broker of the highly successful Morrison House...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

According to Michael Morrison, a leader in the field of luxury home marketing, "Be Prepared" is not just a motto for Boy Scouts, but a mantra that ...

The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself ...

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people's valuable time, but a li...

As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique ski...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspi...

If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, doe...

Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater o...

It seems only natural that human beings like to associate with other people who are experts in their field of business. It's a natural phenomen...

Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understan...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

In today's market, there's no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more ...

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is "How do you really win your firs...

Deciding on a real estate brokerage affiliation is no easy task. Whether you're new to the field or you've decided to make a change to further your...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clien...

For luxury real estate professionals, things typically don't stay the same for very long. Market trends can fluctuate about as frequently as the we...

When you work as a luxury real estate professional, you don't have a "typical" 9–5 job by any stretch of the imagination. Whether it's taking a c...

"Putting your best foot forward" with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase o...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Whether you believe it's a resurgence of health-consciousness among homebuyers of all income levels, a return to a more "continental lifestyle" t...

In a recent episode of our "Estate of Mind" podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing...

It's not a secret that competition in the luxury real estate market is fierce. Today's affluent buyers are inundated with marketing materials from ...

According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impre...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each ...

If you're looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury ...

Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essenti...

Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earn...

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada an...

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on a...

The luxury housing market is booming with high prices and low demands, but that's not stopping affluent buyers from investing in their second homes...

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these con...

If you've been trying to break into the luxury real estate industry without success, you're probably wondering what you're doing wrong. The reality...

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada an...

The real estate market is competitive, so there's constant pressure for real estate professionals to stay on top. Likewise, the world of real estat...

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many part...

It's essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succee...

An inescapable truth in today's digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate ...

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout...

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shar...

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postca...

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email market...

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential bu...

The Institute's Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Can...

In today's luxury real estate market, it's not uncommon for the affluent to own more than one home. In fact, according to the National Association ...

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury r...

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a partic...

Listing your first (or 50th) luxury home is an exciting task! As a luxury real estate professional, you understand that marketing plays a tremendou...

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more ref...

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

As a luxury real estate professional, you know that even the most incredible homes don't sell themselves. Many components go into the listing, mark...

When you're staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matte...

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real est...

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at y...

It's no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have ...

As a luxury real estate professional, you're always looking for ways to differentiate yourself and stand out to potential clients, which requires y...

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throu...

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with...

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from th...

Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solita...

In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You...

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One o...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and mo...

Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes a...

Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. Whe...

How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walber...

So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence fro...

With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cu...

If you’re like most people looking to break into luxury real estate, you might be wondering what you should splurge on for your best chances of s...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news...

When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency fo...

How often do you spend time networking with luxury professionals outside of the real estate industry? We've all heard the phrase "It's not what you...

While many affluent clients were busy trading in their luxury condos for more space, privacy, and nature over the last eighteen months to escape th...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

With remote work becoming more commonplace and the world still subject to change at any moment, the affluent’s idea of a desirable family home ha...

Wouldn’t it be nice if warmed up leads fell right in your lap? Although it sounds too good to be true, it’s possible when you have a great digi...

So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point...

If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals ...

Future Trends Homeowners and Investors should Consider  Over the last few months, the luxury real estate market has experienced the return of ...

When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for?  In hot markets...

Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of...

You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just share...

Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury...

How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the tru...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering ...

As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often d...

If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for clie...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

You've spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easie...

Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to gro...

Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Cana...

Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for ...

With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedente...

You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversat...

What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral ne...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don't know where I'll go.” Inventory is tight...

When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. On...

When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology availabl...

Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the ...

Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential c...

Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one ...

The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and cli...

Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through so...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, afflu...

While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure t...

We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that...

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for ...

What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about ...

If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not,...

Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of le...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you ...

Exceeding expectations as a luxury real estate professional is important. As we all know, today's consumers have high expectations when they hire ...

Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional i...

There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exc...

Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even th...

If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real est...

So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are ...

The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, an...

The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it...

Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real est...

Before we dive into sales versatility, I want to share with you one of my favorite affirmations... “Our job as a great salesperson is to help ou...

Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do fi...

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of th...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real est...

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is...

Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether yo...

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market oft...

Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possibl...

Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, i...

While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housi...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

As a new luxury real estate professional, you might wonder how to find wealthy clients without breaking the bank. In fact, you might be wondering, ...

Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxu...

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? ...

After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, th...

What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listing...

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who d...

With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real e...

Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say t...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with a...

If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, ar...

The face of luxury real estate is transforming faster than ever before. Technology has made it easier than ever to come into “new money” — pr...

The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to ...

What is it about you that's unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via ...

Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not...

Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say t...

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In fact...

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really ...

The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throu...

How do you stage luxury homes for sale in 2020? What’s working and what’s not? To get the best and latest luxury staging tips of 2020, we turne...

Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will t...

How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more...

Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But ...

Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?”Sellers want to be heardSellers today ha...

The face of luxury real estate is changing, and it has never been a more interesting time to be a Certified Luxury Home Marketing Specialist. This ...

Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole diff...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Ca...

Are you creating mutually beneficial client relationships in your business? You’d be surprised at how many luxury real estate professionals don�...

Can you believe Quarter Four is just a few weeks away? As we enter these last few months of the year, it’s time to start thinking about ending 20...

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an a...

Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, ho...

With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for...

Real estate success stories are looking a little different this year. In some ways, COVID-19 has made luxury real estate a bit easier than usual. A...

Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are...

Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional lo...

“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Very much unlike fine wine, real estate listings don’t age well.So how do you improve your chances of achieving a swift and successful sale?To an...

One of the best ways to build your database and find new warm leads is to leverage the power of relationships.Who do you know who has your ideal cl...

The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand n...

As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we...

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the s...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Ca...

What percentage of your day would you say is income-producing?  We define income-producing as prospecting, lead follow up, presentations to buyer...

First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional gro...

Take up the 30-day video challenge - every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who woul...

Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly ...

Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients...

What’s just as important as marketing luxury homes?  Knowing how to work with luxury clients.  Money, power, and fame can be intimidati...

Your past clients and sphere truly are your most important area of lead generation and focus.  Your plan should include how you will market to the...

The Institute's Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout...

Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate chang...

For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and...

Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fi...

Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them onli...

Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re q...

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it s...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout ...

Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video...

“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about ho...

We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling aut...

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter.I’ve made a list for you, of a few...

While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held i...

Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you fi...

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession an...

With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to bei...

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate m...

Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes fo...

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ou...

Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, th...

As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These cli...

Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in th...

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate mar...

Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the p...

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, th...

Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the...

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell h...

While circumstances may have recently changed, our commitment to your success has not.  During these uncertain times, we understand that many ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only wa...

The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate m...

Knowing how to network is integral to achieving success in real estate marketing. It's an indispensable part of the business, and as most realtors ...

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the...

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury ...

Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get mo...

As we know, today’s home seller may not always be forthcoming and honest about their motivation and timeline.  The more information you can gath...

Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible,...

Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throu...

Ever met an agent who has leads coming straight to them online? How do they do it?Most luxury real estate agents are naturally skilled at networkin...

In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in Nort...

In an ever-changing market, stagnation is the enemy of luxury real estate success.  If you’ve spent any time at all reading our Monthly Memb...

If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, �...

It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report ...

Working a luxury business is intense especially when you need to be available 24/7 for luxury clients or their handlers. Many of you need to hire a...

Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate a...

In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout...

Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are ...

Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebr...

A Place to Call HomeMeghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will...

2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and se...

Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up...

Jim Walberg entered the real estate space building spec homes in 1976.  He was so unimpressed with the real estate agents that he dealt with while...

Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturin...

As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that...

If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re...

Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you�...

Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to inc...

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn...

Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout C...

With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize th...

In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant diffe...

In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real es...

The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one...

Becoming a successful real estate agent looks different for everyone, but some stories are truly astounding. Unlike most real estate success storie...

As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November...

What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and found...

Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M...

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a...

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up ...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate suc...

A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate marke...

With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real...

It’s that time of year when we begin completing our business plans for the next year.  Unfortunately, many agents leave their plan to the la...

As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other ...

CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her ac...

Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and agi...

When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a de...

When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Pur...

It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last mo...

If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the ...

In life and real estate, change is the only constant.  We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Rea...

Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practic...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your o...

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying t...

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are alread...

There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy ex...

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be so...

Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate phot...

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjo...

Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understandin...

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we sh...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target c...

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner ...

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to t...

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the o...

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the f...

The Institute's Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Can...

Expired Listings...A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to si...

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our l...

How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers the...

There is an interesting movement taking place in the housing market, it's a new niche called "Tiny Homes".  Made all the more popular by TV shows ...

It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If yo...

Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your...

In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional r...

We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you...

Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation.  Affluent clients are no...

We’re halfway through 2019, so what better time than to look at how some of the market predictions made at the beginning of the year are faring i...

The luxury lifestyle isn’t just about looking great anymore. It’s about feeling great, too. Of course, the world’s affluent still want jaw-dr...

For luxury homebuyers, the desire to purchase a home requiring renovations is becoming a thing of the past. Today’s affluent real estate shoppers...

Many real estate agents and brokers talk about the beginning of their career, and the frustration they felt when they realized that the things they...

Tourist spots like Disney World or the Eiffel Tower might cut it for the average traveler, but for the world’s affluent, it’s all about the exp...

One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on...

Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these ...

When it comes to selling luxury real estate, photography is king. It’s what can inspire a buyer to bookmark a listing (and eventually tour it), a...

A big part of life as a real estate agent is getting out and about in the community, looking for places where you can plug in and be of service. T...

The Luxury Real Estate Market in North America continues to grow, seeing shifts not only in the luxury market but in the overall market, finding it...

Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activiti...

In the last twenty years, many retailers have seen their business model turned upside down. The giant mega-malls that defined so much of the cultur...

When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout...

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our li...

Have you been considering an investment in high-end real estate? There are many different investment strategies that could factor into your decisio...

There are a number of hidden gems on the market that could be life-changing for the right buyer. Unconventional properties offer a creative twist t...

Not all luxury markets in North America are created the same, but this month’s Luxury Market Report reveals that outside influences such as globa...

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful u...

Being a mother is a full-time job, but for moms who work in real estate, especially upper-tier real estate, it can feel like having two full-time j...

Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-prof...

Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers ...

Most people dream of having the finer things in life, but people don’t often talk about how to store them. Luxury items often require specialized...

Fine wine is enjoyed by both "new" and "old" money clients alike. However, for those with a special affinity for wine, a simple wine cellar won't c...

As more affluent buyers are looking to reduce their carbon footprint, eco-friendly, or "green," amenities are a must in high-end homes. But this is...

Even if you’re not much of a numbers person, using data to inform your moves in the high-end real estate market is more important than ever, the ...

Part of being a successful real estate professional in the upper-tier real estate market is knowing your clientele. What motivates them? How and wh...

Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end r...

The kind of luxury homes you can buy for $1 million isn't the same everywhere. The difference between the value of what you can get on the West Coa...

Is your client looking for a country get-away? These luxury ranches, which are currently for sale as of this posting, will help you escape the hust...

When selling a property, it’s often about how you frame the positive features that hook a luxury buyer. Though many potential buyers will focus o...

Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible ...

As a luxury real estate professional, international buyers could end up being your bread and butter. A recent article released by Forbes outlines t...

 With 2019 well underway, we are seeing bedroom style trends that draw on influences from a number of different eras ranging from the 1980s, 197...

If gloomy rumors about the luxury real estate market have you nervous about what might be coming next, the latest data could come as a welcome reli...

Whether you're looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings pl...

It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is...

Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebri...

Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boa...

Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good...

As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason origin...

Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019...

If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ...

Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any...

Now that 2019 is well underway it's time to dig into the current trends and discover the new ideas people are raving about this year. One big room ...

Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury b...

Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends....

Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have...

Staying on top of the game when it comes to luxury real estate in 2019 means paying attention to what others in the marketplace are doing. Not only...

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key...

In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness�...

The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these i...

Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hot...

When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined ...

Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled ...

With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve ou...

As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on the...

November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buye...

When dealing in luxury real estate, you will often find that a sale may be multi-level - in other words, you may not be working directly with the b...

The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and hom...

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the cust...

Hygge is a term we have been hearing a lot - and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be describe...

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing thei...

The holidays can be a challenging time when selling home - clients still wish to have their homes appropriately adorned to celebrate the time of ye...

Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or s...

As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how th...

Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers ...

This year’s Leaders in Luxury, The Institute for Luxury Home Marketing’s Members Only event, brought home a thoughtful yet insightful agenda wh...

The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular st...

As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today's top interior designers. Nic...

According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideratio...

For centuries we have been fascinated by stories of the paranormal. Legends have been passed down from generation to generation, some tales more tw...

AND SO A STAR WAS BORN…….Now it’s your turn to SHINE! Audrey Hepburn became synonymous with the terms elegance and captivating, however she s...

When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one...

Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certain...

The luxury market remains steady and pretty much unwavering in this overarching review of the current median price for a luxury home – whether i...

Many believe that Fall is a hard season to sell a home - but if you embrace the season and follow these tips you may just find out how you can make...

The Art of Luxury Networking – How to Achieve the Results you Want “Networking is an investment in your business. It takes time and when done c...

According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistributio...

Making sure that you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy.  As revealed in a...

There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right phot...

While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way o...

WHAT IS THIS LUXURY SHOWCASE Through a careful choreography of celebration, insight, and knowledge, from the stunning line-up of quality speakers...

Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a lear...

In a recent exclusive report from Wealth-X, one of our premier preferred partners, they explored the drivers behind the major growth in billionair...

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the "WOW" factor but...

Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for inves...

When it comes to dealing with high net worth individuals, they are all unique. However, there are a few things they all have in common. They are al...

One of the most asked questions this summer in luxury real estate has been, “What exactly are high net worth individuals seeking in their summer ...

2018 was predicted as the year of change – not just in North America but globally – for the luxury real estate market.  This month's report co...

Being in the know on luxury interior design trends is critical when dealing with your high-end clients. That's why we've compiled this list of the ...

  It can be hard to know where to start when it comes to marketing yourself on Facebook - especially if you’re not a social media guru. That...

Is your business marketing on Social Media? Do you wish your social posts were seen by more people? If so, you can make it easier for people to fin...

Trend 1: Wallpaper is Back With digitally printed paper being produced by small boutique wallpaper companies, gone are the days of wallpaper being...

Each year, The Institute holds Leaders in Luxury, an event exclusively for  Guild Members.  This three day event features networking with presti...

Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you th...

Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and m...

The Institute for Luxury Home Marketing is the best online training source for real estate and luxury home market professionals available today. Ap...

High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all ...

Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. ...

A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building y...

Spring is in full bloom and so is the North American luxury housing market. According to the Institute’s monthly luxury market report, the housin...

If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! ...

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the cust...

In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what stud...

As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribu...

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing thei...

By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect o...

1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presenc...

In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs o...

Selling luxury products has always required a slightly different technique—whether it's for luxury cars, retail or luxury real estate. It's impor...

“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been ...

“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-o...

It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on s...

With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to chan...

In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help pre...

While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. Wi...

While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected t...

The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business grow...

Institute GUILD™ Members Jim Walberg and Patrick Ryan are inspiring us all with their passion and generosity. Both are participating in the annua...

You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or sur...

We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community...

The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian R...

Our Annual Leaders in Luxury event in Dallas, TX took place mid-November (12-14) with a great turnout. We enjoyed networking, expertly manned pane...

The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the ...

Members of the Institute of Luxury Home Marketing are real estate professionals that have been trained by top-level experts in our program to enhan...

You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have t...

Our Leaders in Luxury event is right around the corner, taking place this weekend, November 12-14 at Hotel Crescent Court in Dallas, TX. Registrati...

Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple pictur...

The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepa...

The Institute knows luxury. We also know networking. This is why we knew hosting an event geared towards leaders in luxury real estate, consisting ...

“Online learning is not the next big thing, it is the now big thing”. -Donna J. Abernathy The internet is a huge part of our everyday lives. We...

Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more dif...

The Institute knows luxury. As a thought-leader in our field, we knew hosting an event geared towards leaders in luxury real estate, consisting of ...

  Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘lu...

We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community...

The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate...

The Luxury Insights blog is the premier destination for trends and information about the luxury lifestyle market. Staying up to date on the latest ...

Becoming a member of the Institute for Luxury Home Marketing means you have gone through the training, and have the skill, drive, and passion to be...

At the Institute for Luxury Home Marketing, we embrace the value of teaching unique, relevant, and practical marketing techniques catered to luxury...

“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury pro...

In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platfor...

The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate...

By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buye...

Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represe...

  The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real...

The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design ...

443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to...

Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of sever...

A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach t...

The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real...

Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the ...

Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors...

Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is e...

In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumable...

There are universally common issues and challenges that all real estate professionals face. Juggling client expectations and hectic schedules, and ...

The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In o...

As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create "good ethos" and conne...

A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pi...

The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family's wealth. Image...

Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and ...

The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are plann...

No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering...

Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices acros...

The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, p...

“Luxury real estate is very competitive in the U.S.,” says Lucio Bernal, an Expert Trainer with the Institute for Luxury Home Marketing and Pre...

Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to w...

Tips on identifying high-end properties in a world where the term "luxury" has become cliché. by Devon Thorsby This post is a condensed version of...