Create your place in the world of luxury real estate while learning from some of the masters of the craft. Gain powerful insight into the resources of the Coldwell Banker Global Luxury Program and Institute Membership.

Common Questions

Training

WHY TAKE THE GLOBAL LUXURY CERTIFICATION COURSE?

Coldwell Banker Global Luxury®, in partnership with the Institute for Luxury Home Marketing, has teamed up to provide you with the training you need to compete in the luxury marketplace. Through this 2-day immersive experience you will gain a better understanding of the affluent consumer, get tips for growing your luxury business directly from our Global Luxury Ambassadors who serve as instructors, and learn how you can leverage the powerful tools available to you through the Global Luxury program.

Upon completion of the Global Luxury certification course, you will be eligible to apply for two designations:

  • Luxury Property Specialist (exclusive to Coldwell Banker Global Luxury®)
  • Certified Luxury Home Marketing Specialist (CLHMS™)

You will also receive a two-year membership with The Institute for Luxury Home Marketing.

Designations will only be awarded after all application requirements have been met and you have successfully completed the Global Luxury certification course.

Who can take the Global Luxury Certification Course?

Any Coldwell Banker affiliated sales associate may take the Global Luxury certification course and apply for the Luxury Property Specialist and CLHMS™ designations.

What is included in the Global Luxury
Certification Course?

The Coldwell Banker Global Luxury® certification course includes the following:

  • Immersive training on the high-end hosted by the Institute for Luxury Home Marketing, Global Luxury Ambassadors, and surprise special guests
  • Eligibility to apply for two distinct designations you can leverage in your business:
      - Luxury Property Specialist (exclusive to Coldwell Banker Global Luxury®)
      - Certified Luxury Home Marketing Specialist (CLHMS™)
      -Your application will also be reviewed for GUILD™ Recognition if it qualifies
  • The Coldwell Banker Global Luxury® black box, a signature listing presentation tool ($75 Value)
  • A two-year membership to the Institute for Luxury Home Marketing, complete with luxury tools and resources to help you build your high-end business

Are Other Institute Courses Eligible for
the Luxury Property Specialist Designation?

To be eligible for the Luxury Property Specialist designation, you must complete the Coldwell Banker Global Luxury® certification course. No other Institute training courses are eligible.

If you are a current member of the Institute for Luxury Home Marketing and plan to apply for the Luxury Property Specialist (LPS) designation, please log into your Institute account and register for the training at the standard rate. Your Institute membership will also get extended by two years.

Can I Access Global Luxury Tools after the Course?

Coldwell Banker affiliated agents who have earned the Luxury Property Specialist (LPS) designation have access to additional tools and benefits of the Global Luxury program.

To learn more about the program or view the Global Luxury at a Glance brochure, visit CB Desk.

Designations Eligibility
and Application Process

WHAT IS THE DIFFERENCE BETWEEN THE
LUXURY PROPERTY SPECIALIST & CLHMS™ DESIGNATIONS?

The Luxury Property Specialist (LPS) designation is Coldwell Banker's mark of achievement in luxury residential real estate. Once you earn this designation, it is effective for as long as you are with Coldwell Banker.

The Certified Luxury Home Marketing Specialist (CLHMS™) designation is the Institute for Luxury Home Marketing’s seal of accomplishment in luxury residential real estate and is the independent benchmark of luxury achievement. Once you earn CLHMS™, you will need to keep your Institute Membership current to maintain this designation.

View a quick overview of these designations.

WHAT ARE THE ELIGIBILITY & APPLICATION
REQUIREMENTS FOR THE DESIGNATIONS?

Once you register for the Global Luxury certification course, you can apply for two designations based on the following:

LUXURY PROPERTY SPECIALIST (LPS):

  • Submit three (3) closed, single-family, residential transactions within ANY 24-month period that include you as either the listing agent, buyer’s agent, or co-agent
  • All submitted transactions must meet or exceed the Coldwell Banker Global Luxury price threshold in that specific zip code in the U.S., and $750,000 USD outside the U.S.
  • To find the Global Luxury Threshold for any zip code, please visit CB Desk and use the Global Luxury Threshold Lookup Tool.

CERTIFIED LUXURY HOME MARKETING SPECIALIST (CLHMS™):

  • Submit three (3) closed, single-family, residential transactions within ANY 24-month period that include you as either the listing agent, buyer’s agent, or co-agent
  • All submitted transactions must meet or exceed the CLHMS™ luxury price threshold in that specific county in the U.S. & Canada, or above $500,000 USD outside of North America
  • To find the CLHMS™ Luxury Threshold, use The Institute's Luxury Threshold Lookup Tool
  • Once approved for the CLHMS™ designation, you must maintain your membership with the Institute for Luxury Home Marketing to continue use of the CLHMS™ branding and logo

For both designations, supporting documentation of your submitted transactions must be provided in PDF format and should include one (1) of the following:

  • Closed MLS Sheet with sold date, sold price and agent details
  • Settlement Statement WITH a Commission Disbursement Acknowledgement (CDA, or DA)

*For security purposes, please do not include copies of checks.

DO I NEED ALL THREE TRANSACTIONS TO BEGIN THE APPLICATION PROCESS?

You can begin building your application for both the Luxury Property Specialist and CLHMS™ designations as soon as you have a qualifying closed transaction. Once you have all three (3) eligible transactions for either designation you can submit your application for review.

HOW LONG WILL IT TAKE FOR MY APPLICATION TO BE REVIEWED?

Once your application is submitted, you will be notified with the results within seven (7) business days.

WHERE CAN I FIND THE APPLICATION TO BECOME A LUXURY PROPERTY SPECIALIST AND CLHMS™?

After you register for a Global Luxury certification course, you will receive login credentials to the Institute’s Member Portal. Inside the portal, you will be able to apply for both the Luxury Property Specialist and CLHMS™ designations and if approved, you’ll be awarded your designations after successful completion of the course.

WILL I RECEIVE A CERTIFICATE FOR THE DESIGNATIONS?

After you successfully complete the Coldwell Banker Global Luxury certification course, submit your application, and are approved for the Luxury Property Specialist designation, the Institute for Luxury Home Marketing will mail your printed certificate. You will also receive a certificate for your CLHMS™ designation.

You can also find the digital versions of your certificates in your Institute Portal.

Beyond the Course

WHERE DO I FIND INFORMATION ON THE
GLOBAL LUXURY PROGRAM?

To get started, view the How to Leverage Global Luxury brochure and to see a complete list of all the of Global Luxury program benefits, visit “Marketing” on CB Desk.

WHERE DO I ACCESS MY TWO-YEAR MEMBERSHIP WITH THE INSTITUTE?

After you complete the course, your Institute membership will become active for two years. You can login to your Institute Portal to access all the new tools and resources available to you.

View your complete list of membership benefits.

WHO DO I CONTACT FOR INSTITUTE MEMBERSHIP OR
GLOBAL LUXURY QUESTIONS?

If you have questions about Coldwell Banker Global Luxury, please contact coldwellbankerluxury@coldwellbanker.com.

If you have questions about Membership with the Institute for Luxury Home Marketing or the application process for Luxury Property Specialist or CLHMS™ designations, please contact membership@luxuryhomemarketing.com