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The Institute's Luxury Home Marketing Training helps professionals boost their performance in the luxury market.Learn More About Our Training
Institute membership and the CLHMS™ designation act as marks of assurance for buyers and sellers.Learn more about Membership
Find prospective clients and win luxury listings.
Find prospective buyers and market the property.
Network with other Institute Members and international real estate agents.
Gain insightful knowledge, continue your education, and earn the CLHMS designation.
Position yourself and your credentials.
Ideas for marketing properties and tools available as a member help me stand out among all of my competitors.
Monica Parker, Rockville MD
Incredible! Being without this designation and selling luxury homes is like driving a car without a license.
Eric Copper, Austin TX
Recognized as the mark of accomplishment in luxury markets around the world, the Certified Luxury Home Marketing SpecialistTM (CLHMS) designation assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence, and confidence they require.
CLHMS designation is awarded to Institute Members with documented sales performance in the top 10% of their market.
Members of The Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties. And they are always looking to take their skills, contacts and opportunities even further.
To find out more about a member, please use the search below:
I have been to a lot of courses and trainings, and I was not expecting to get so much out of this luxury marketing training - but it was terrific!
Karen McGavin, Alexandria VA
I learned different ways to market a listing and negotiate commissions!
Rockey Fields, Atlanta GA
The endless practical examples, samples, content, to enhance skills! Tremendous value given! Thank you.
Frances Wojatsek, Scottsdale AZ
Meet the market experts that will lead you through our training courses:
Kofi is a nationally recognized expert in luxury real estate who has managed and trained hundreds of agents.
Lucio Bernal is a Million Dollar Guild member of the Institute and has been working with affluent clients for nearly 20 years, specializing in executive and corporate relocation services.
Bill shares lessons and insights gained from his diverse experience being a successful broker, published author, and leadership coach.
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book binding factory while modernizing the building to appeal to elite paparazzi prey. Richard Cantor\u2019s brokerage, Cantor-Pecorella, is in charge…