Our Expert Trainers

Tami Simms

Tami Simms is a real estate marketing expert and accomplished trainer. Her background in advertising and as a concierge at a luxury resort provides her with real insights on reaching and serving the luxury consumer.

Experience selling luxury real estate ensures that she understands the challenges faced by residential sales professionals in today’s upper-tier market. Tami has trained with Institute founder, Laurie Moore-Moore and presents the Institute’s two-day training with energy and expertise. Audiences give her outstanding reviews. Tami is a Million Dollar Guild member of the Institute, and holds the Certified Luxury Home Marketing (CLHMS) and Certified Residential Specialist (CRS) designations.

Tami's Trainees Say...

Great takeaway products and information. So many applicable ideas to implement. Most valuable course I've taken. Keri Chmelik

Wonderful speaker and great first-hand advice. Carla Umlauf

The Principle of Sacrifice and the practical applications were outstanding and that I will put to use immediately. Lou Cartwright

Instead of hoping clients don't ask that dreaded question, now I can't wait to have tough conversations so I can really showcase my excellence in training. Dana Leslie

I love that I will be a member of the Institute for Luxury Home Marketing and will get wonderful marketing and promotional items. I have been trying to get to this class for some time and thrilled I was finally able to make it. I certainly was not disappointed in my expectations. Linda Collins

Laurie Moore-Moore

Founder of The Institute, Laurie Moore-Moore has been in the residential real estate business for 30 years. She has sold luxury real estate, managed a large real estate office, and has run two divisions of the nation’s third largest real estate company.

Laurie, co-founder of REAL Trends, Inc. (an industry communications and research firm), has spoken widely in the industry, founded and managed multiple brokerage company CEO-strategy groups, trained over 9,000 luxury home agents, and is an advisory board member of a Fortune 1000 company.

It's no wonder Laurie was chosen by The Real Estate Intelligence Report as one of the ten people having the most impact on the residential real estate business in the past 25 years.

Watch the Luxury Diva videos featuring Laurie.

Laurie's Trainees Say...

I loved all of the creative ideas and the emphasis on quality service. I loved Laurie and her presentation style. Britney Puryear Yearby

The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for years. Richard Cain

This is my second time to take it and I learned more and was reminded of ideas that had waned. Laurie is amazing. I wish I could keep her as my personal partner! Laura McMillan

The best instructor I've ever had the privilege of listening to and learning from. Karen Wells