– Our Expert Trainers –

Tami Simms

Tami Simms is a real estate marketing expert and accomplished trainer. Her background in advertising and as a concierge at a luxury resort provides her with real insights on reaching and serving the luxury consumer.

Experience selling luxury real estate ensures that she understands the challenges faced by residential sales professionals in today’s upper-tier market. Tami has trained with Institute founder, Laurie Moore-Moore and presents the Institute’s two-day training with energy and expertise. Audiences give her outstanding reviews. Tami is a Million Dollar Guild member of the Institute, and holds the Certified Luxury Home Marketing (CLHMS) and Certified Residential Specialist (CRS) designations.


Bill Hensley

Bill Hensley is a Million Dollar Guild® member of the Institute and brings diverse leadership and training experience to his role. He is a proven leader who often draws insight from his time as an officer and supersonic-jet instructor pilot in the United States Air Force where success or failure was measured in inches while traveling at 500 miles per hour.

Bill became a licensed broker in California in 1994 when he founded a successful luxury real estate brokerage in San Diego. He operated it for over a decade before combining forces with a national company.

In addition to his luxury real estate business and training accolades, Bill has published several top-selling leadership and training books that are sold in more than 17 countries. He is a frequent television commentator who previously hosted his own AM radio talk show in San Diego. He also holds a black belt in karate, formerly competing at the national level.

Bill also holds the Certified Luxury Home Marketing Specialist®(CLHMS) designation.


Kofi Nartey

Real estate broker Kofi Nartey is the Managing Director of The Agency’s Beach Cities office and the Director of the Sports & Entertainment Division. He has over 12 years of professional experience in luxury real estate and has had millions of dollars in real estate sales. As the Director of Luxury Properties with his previous firm, he managed and trained hundreds of agents. Kofi has been a guest speaker at local and national luxury real estate conferences. His exposure to the national and international real estate communities has enabled him to effectively market and sell properties locally, nationally, and internationally.

He brings his industry contacts and experience to real estate. His understanding of the sports and entertainment niche has enabled him to effectively service professional athletes, entertainers, and other distinguished clientele, including one of his most recent clients, Michael Jordan.

Kofi believes in honesty and integrity in business. He values building long-term relationships with his clients and prides himself on delivering to his clients a desirably different real estate experience.

Kofi attended and played football at the University of California at Berkeley and completed his MBA in the Presidential and Key Executive Program at Pepperdine University. He has always looked to elevate the standard for real estate professionals by acting as a professional business consultant and not just an agent. He has been recognized and awarded for his negotiating, marketing, and sales abilities.


Lucio Bernal

Lucio Bernal is a Million Dollar Guild member of the Institute and has been working with affluent clients for nearly 20 years, specializing in executive and corporate relocation services. He uses his background in education and communications to successfully train and oversee a team of five luxury agents who consistently meet or exceed their sales goals. Lucio enjoys sharing his real world experience with industry colleagues, and especially enjoys helping them succeed.

When he’s not training Institute members, Lucio is a REALTOR and Director of Agent Resources & Development at Berkshire Hathaway HomeServices California Properties in Palm Springs. He’s worked at several luxury real estate firms in California over the past decade, including Premiere Asset Services, where he managed a team of dedicated agents.

Lucio’s passion for real estate has led to numerous industry achievements. The Palm Springs Regional Association of REALTORS (PSRAR) named him 2015 REALTOR of the Year, and he currently serves the organization as President-Elect. Lucio was also made a member of the Chairman’s Circle with Berkshire Hathaway HomeServices.

Lucio also holds the Certified Luxury Home Marketing Specialist (CLHMS) designation. He graduated from the University of Arizona in 1987 with a degree in Education and Communications.