– Become a Member –

JOIN THE INSTITUTE MEMBER NETWORK

Completing the Luxury Home Marketing Training begins your membership with The Institute and unlocks your personalized Member Portal.

Active Institute Members have access to exclusive Member Benefits found in their Member Portal, designed to help you:

Win Clients

Find prospective clients and win luxury listings

  • Marketing Solutions powered by REAL Marketing - Present your experience, expertise, and marketing strategies through custom marketing tools with REAL Marketing's comprehensive platform of products and services, available to Institute Members at exclusively discounted rates.
  • Online Wealth Lookup (OWL) - The Institute's Online Wealth Lookup, OWL, is a simplified interface to WealthEngine 9 (WE9) - just for our Members. OWL gives you a quick and easy way to get a financial "snapshot" of prospects, helping you quickly assess credibility, begin your qualifying process, gain leverage in negotiations, strengthen relationships, and earn trust.
  • Mansion Global - Whether you want to differentiate yourself with a unique marketing tool or simply attract the right buyer, a beautiful ad in the right publication could be the difference between "days on the market" and "sold fast." Members receive a 25% discount off listed print rates in The Wall Street Journal's Mansion Global.
  • ACE Lite - Institute Members receive access The ACE Social platform gives you weekly, luxury content automatically published to your social channels.
  • Kiss, Bow, or Shake Hands Digital - This insightful and comprehensive digital reference guide provides a cultural orientation of best practices and protocols when meeting clients of all backgrounds, enabling you to increase revenue opportunities by developing long-term client relationships.

Market Properties

Find prospective buyers and market the property

  • WE Prospect - Institute Members receive an annual 100 records with WealthEngine's Prospect tool, allowing you to create a custom mailing list of precisely targeted and qualified affluent prospects, based on your own chosen criteria.
  • Marketing Solutions powered by REAL Marketing - Empower your listings and your presence with professionally designed luxury print and marketing through REAL Marketing's comprehensive platform of products and services.
  • Supreme Auctions - Work with the industry leader in accelerated marketing, which brings buyers and sellers together in a smooth, swift and transparent transaction. Institute Members receive a referral bonus for their first luxury auction.
  • Listing Opportunities - The Institute has negotiated exclusive rates for our Members with print and digital media companies Mansion Global, Unique Homes, and DuPont Registry.

Connect with Peers

Network with other Institute Members and international real estate agents

  • The Institute Network - an exclusive opportunity for Institute Members to build a social network with luxury real estate professionals. Access The Institute Network to promote your listings get referrals, network with Members, and see Member Announcements.
  • Member Directory and Class Roster - Savvy members use the Institute's Find A Member directory to develop a targeted list of luxury agents for networking and to farm the list for referrals. Live class attendees can use their class roster as the beginning of their targeted list.
  • Leaders In Luxury - The premier event in luxury home marketing, Leaders in Luxury gathers the real estate profession's best and brightest for an informational conference filled with learning and networking. Share ideas, hear from luxury industry experts, connect with industry friends, and grow your network.

Grow Your Skills

Gain insightful knowledge, continue your education, and earn the CLHMSTM designation

  • Online Training - Refresh your knowledge by watching some or all of The Institute's online luxury home marketing training FOR FREE, exclusively available to Institute Members.
  • McKissock Learning - Institute Members receive unlimited, online Continuing Education (CE) through our sister company, McKissock Learning at no additional cost.
  • Webinars - Through regular webinars, Institute Members gain insightful and relevant knowledge from industry leaders and experts applicable to your business, strategy, and goals.
  • Luxury Market Report - Developed by REAL Marketing, the Institute's Luxury Market Report helps members gain insights into North American market trends and provides monthly analysis for more than 40 luxury markets in the United States and Canada.
  • Kiss, Bow, or Shake Hands Digital - This digital reference guide is available to all Institute members and has more than 70 country profiles, each with interactive maps and vital cultural knowledge, helping you to understand your potential client's decision-making styles.
  • Rich Buyer, Rich Seller - The book that started it all! Read the free e-book from Institute founder Laurie Moore-Moore, the original guide to luxury real estate marketing.

Brand Yourself

Position yourself and your credentials

  • Institute Logos - Brand yourself as a luxury agent and stand out among the crowd. Qualified Institute Members have access to the Member, CLHMS™, and GUILD™ logos based on their membership level.
  • Marketing Solutions powered by REAL Marketing - Present your experience, expertise, and marketing strategies through custom marketing tools with REAL Marketing's comprehensive platform of products and services, available to Institute Members at exclusively discounted rates.
  • Member Profile - All Institute Members can set up a Member Profile that is searchable using the Find A Member Directory. Members can include links to social media, websites, featured properties, blogs, and more.
  • Branding Solutions - The Institute has negotiated exclusive rates for our Members with print and digital media companies The Wall Street Journal, Unique Homes, and DuPont Registry.



Join the Social Network with Your Fellow Members