– Overview –

To become a Member of the Institute, you must be a licensed real estate agent or member of the National Association of REALTORS®, The Canadian Real Estate Association, or other ICREA affiliated national organization. The first step to becoming a member is in successfully completing our luxury sales and marketing training either online or via one of our two-day live courses. Upon completion of our training program, you will become a Member, with the ability to brand yourself as such and with immediate access to member-only tools, resources, and special benefits. Only active Members in the Institute have the ability to apply for the Certified Luxury Home Marketing Specialist (CLHMS) designation and Million Dollar Guild Recognition. The CLHMS designation is a luxury-specific professional designation that reflects that the real estate professional has proven documented performance within the luxury residential market.

Levels of Membership

The Institute has three levels of membership, based upon performance in the upper-tier market:

Members of The Institute

As a member, you will be recognized as a knowledgeable professional who has undergone extensive training in providing quality service and effective results in the luxury market.

Completing our training and becoming a Member of The Institute opens the door to member benefits and is the first step in earning the CLHMS designation.

Certified Luxury Home Marketing Specialists

Members who have met upper-tier sales performance standards and submitted an application for the designation with all required supporting documentation can earn the CLHMS designation upon review and subsequent approval of their applications.

As a Certified Luxury Home Marketing Specialist (CLHMS), you will be recognized as having proven, specialized upper-tier expertise in the luxury home and estate arena.

Million Dollar Guild

Certified Luxury Home Marketing Specialists (CLHMS) whose documented performance includes at least two single family property closings at $1,000,000 or above will be recognized as members of the Million Dollar Guild.

A recent study by one of the largest national real estate brands found that among their agents, those who had earned the CLHMS designation earned more than agents with any other designation. In 2014, their agents with the CLHMS designation earned on average $247,532. In comparing five different top industry designations, agents with the CLHMS designation earned more than DOUBLE the median and almost $100,000 more than those with the CRS designation alone.

Learn more about the benefits of our training and membership