Buying or Selling a Luxury Home? Looking to make a Referral?

Our Members Set the Benchmark for Luxury Home Marketing.

The Institute for Luxury Home Marketing exists to help buyers and sellers of luxury homes and estates find real estate professionals who specialize in the luxury home market and have completed extensive training to build additional competencies.

Members of The Institute actively seek out the latest information in marketing strategies, stay on top of changing market conditions, and know how to handle the special needs of an elite clientele and their exceptional properties.

How to Select the Right Agent

You've made the decision to buy or sell a luxury home, and now it's time to select the real estate professional who can best assist you. Not all good agents operate effectively in the upper-tier market. It is a market segment that requires special competencies. So we've compiled five tips for choosing an agent in the luxury real estate market.

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Trish McCall
Keller Williams Realty

As a seller, it is difficult to select an agent to sell your house. Some will entice you with unrealistic values for your home that will result in it languishing in the market for weeks as you are forced to reduce price again and again. Others are looking for a quick turnaround and will substanti...

Loriann Harrison
Keller Williams Realty Partners Southwest

“I would like it known, the great work that was put into the sale of my home located in Pembroke Pines, FL. In the past I had contracted two previous agents and the home sat on the market for over a year. (You) were able to close the sale in 60 days. I would like to commend you for a job well d...

Melecia Johnson
Keller Williams Legacy
Melecia Johnson Real Estate Group

Mrs. Johnson is a true real estate professional. I will honestly recommend her services to other professional athletes as myself or anyone who is looking for a stress free process of selling or buying a home. I was seeking to sell my home in Davie FL and buying something closer to the beach. M...