– History –

The Institute was founded in 2003 by Laurie Moore-Moore in response to the increasing demand for luxury real estate training to better serve affluent buyers and sellers. Ms. Moore-Moore started The Institute with more than four decades of experience in managing real estate offices and brokerage firms, and brought educational knowledge from her time at REAL Trends, a research and communication company she co-founded.

Ms. Moore-Moore authored Rich Buyer, Rich Seller, a real estate agent's guide to marketing luxury homes.

Since 2015, The Institute has partnered with McKissock Learning, one of the largest providers of professional development and continuing education (CE) for real estate agents, to provide an exceptional learning experience and ongoing resources to those aspiring and already performing within their luxury market.