Meet the Staff

Laurie Moore-Moore, Founder and CEO

Founder of The Institute, Laurie Moore-Moore has been in the residential real estate business for 30 years. She has sold luxury real estate, managed a large real estate office, and has run two divisions of the nation’s third largest real estate company.

Laurie, co-founder of REAL Trends, Inc. (an industry communications and research firm), has spoken widely in the industry, founded and managed multiple brokerage company CEO-strategy groups, trained over 9,000 luxury home agents, and is a board member of a Fortune 1000 company.

It's no wonder Laurie was chosen by The Real Estate Intelligence Report as one of the ten people having the most impact on the residential real estate business in the past 25 years.

Waco Moore, President

Waco Moore, came to The Institute from SONY BMG, the international music and entertainment giant based in Manhattan, where he served as the Director of Global Marketing Services.

Waco shares The Institute's vision to become a trusted primary resource for real estate professionals and consumers involved with buying or selling upper-tier residential properties. His specialized knowledge in marketing and the creative and cost-effective use of technology for global enterprise will help take that vision to new levels.