– Meet the Staff –

Diane Hartley, General Manager

Diane brings her passion for luxury marketing and more than 20 years of experience growing and leading businesses to her role as General Manager. Diane works with our Staff, our Trainers, our Members, and our Strategic Partners to enhance the experience of membership in the Institute. She is joining our team most recently from Travis Wolff, a Dallas based CPA and consulting firm focusing on High Net Worth Individuals, where she was responsible for Strategy and Marketing. Prior to Travis Wolff, Diane served in numerous senior level management roles at The Dallas Morning News, including publisher of neighborsgo, the first local social media website in DFW and companion website for the print publication. She was also the sales leader responsible for launching F!D Luxe, the award winning luxury magazine. Prior to her tenure at The Dallas Morning News, Diane held General Management and Sales Management positions at a number of companies in telecom, media, and publishing. Diane is active in a number of non-profits, most notably Junior Achievement of Dallas, where she sits on the Board of Directors.

Kevin Rochlitz, Education & Development Director

Kevin will work together with staff, trainers, strategic partners and hosts to help deliver the best possible luxury training experience to our new members. Kevin offers 17 years of real estate industry expertise, including residential sales and marketing, management of agents and offices in California and Hawaii, and franchise brokerage ownership. In addition, Kevin also worked in production for a large advertising firm and holds a BS in Advertising and Television Production. Kevin’s last position was as Director of Operations for Berkshire Hathaway HomeServices California Properties in Palm Springs where his focus was to rebrand a 30-year-old Prudential Real estate office from the ground up. Kevin’s passion is serving as a resource to Realtors and Real Estate Professionals. His focus will be to create a training experience that will offer the opportunity to take their business to the next level and increase their knowledge through live and online training programs that help them to achieve their global growth and training goals.


Blake is a proponent of rich member experiences and understands the value of delivering quality service. After nearly ten years of leading teams where attention to detail and focusing on customer needs was the center of operations, Blake brings that same passion for enriching people’s lives to his role at The Institute. He works with our staff to deliver on our promise to provide aspiring real estate professionals with the strategies, tools and resources they need to succeed in luxury residential real estate. In partnership with our experienced training team, Blake ensures our members maximize the value of their membership and go on to earn the Certified Luxury Home Marketing Specialist® (CLHMS) designation. His previous experience includes managing client services and ticket sales operations at the Queensland Performing Arts Center in Brisbane and the AT&T Performing Arts Center in Dallas. Outside of the office, Blake exudes his passion for luxury through his involvement in the Dallas art scene, volunteering with the local non-profit Art Conspiracy and participating in the production of the short film Moving Cities Dallas, which highlights the intersection of art and commerce within the community.

Jill Duncan, Member Services Coordinator

Jill came to the Institute with extensive operations experience in the boutique luxury hotel and hospitality industry. In her role as Member Services Coordinator, Jill works with our members on telephone inquiries, webinars, and at times, in person at conferences and events like Leaders in Luxury. She is a self-professed “lifelong learner” and is constantly seeking ways to improve the membership experience with her new ideas for tools and resources. Jill is an avid cyclist and is a Certified Massage Therapist working with private clients.

Jasmine Williams, Training Services Coordinator

Jasmine brings her background in non-profit business development and retail to The Institute. She honed her outstanding customer service and organizational skills in these positions, which she applies daily to her role in helping our hosts seamlessly execute our training. Jasmine’s positive approach and thirst for learning new things helps us constantly improve the new member experience. Jasmine enjoys being active, from playing golf to running, and brings her passion for helping kids to her volunteer work.