– Learn. Perform. Achieve. –
To become a Member of the Institute, you must be a licensed real estate agent or member of the National Association of REALTORS®, The Canadian Real Estate Association, or other International Consortium of Real Estate Associations (ICREA) affiliated national organization. The first step to becoming a member is in successfully completing our luxury sales and marketing training, either live or online. Upon completion of The Institute's training, you will become an Institute Member, with the ability to brand yourself as such and with immediate access to member-only tools, resources, and products. Only active Institute Members have the ability to apply for the Certified Luxury Home Marketing Specialist™ (CLHMS) designation and Million Dollar GUILD™ recognition. The CLHMS designation is a luxury-specific professional designation that reflects that the real estate professional has proven documented performance within the luxury residential market.
Levels of Membership
The Institute has three levels of membership, based upon performance in the upper-tier market:
Member of The Institute
As a member, you will be recognized as a knowledgeable professional who has undergone extensive training in providing quality service and effective results in the luxury market.
Completing luxury home marketing training and becoming an Institute Member gains you access to exclusive benefits and is the first step in earning the CLHMS designation.
Certified Luxury Home Marketing Specialist™
Members who have met upper-tier sales performance standards and submitted an application for the designation with all required supporting documentation can earn the CLHMS designation upon review and subsequent approval of their applications.
As CLHMS designee, you will be recognized as having proven, specialized upper-tier expertise in the luxury home and estate market.
Million Dollar GUILD™
CLHMS designees whose documented performance includes at least two single family property closings at $1,000,000 or above will be recognized as members of the GUILD.
A recent study by one of the largest national real estate brands found that among their agents, those who had earned the CLHMS designation earned more than agents with any other designation. In 2014, their agents with the CLHMS designation earned on average $247,532. In comparing five different top industry designations, agents with the CLHMS designation earned more than double the median and almost $100,000 more than those with the CRS designation alone.