Keynote Speakers
Tom Raney, former top marketing executive with Neiman Marcus (and other luxe retailers), now with Nest Realty Group
If Neiman Marcus Sold Real Estate: What I learned in marketing at Neiman Marcus and how I'm using it in real estate
Stanley Marcus, the legendary CEO of Neiman Marcus was one of the inventors of modern luxury marketing. Leaders in Luxury speaker Tom Raney learned the business from Stanley Marcus and went on to be one of the top marketing executives for Neiman Marcus, under both Stanley Marcus and his son Richard. After decades in luxury retailing with a variety of high end stores, Raney understands the luxury consumer, how to woo them, what they expect, and how to make them repeat and referral business sources.
Today, Raney is applying what he learned at NM to luxury real estate. If you’ve ever wondered how the pros at Neiman Marcus would approach selling real estate, Tom Raney of Nest Realty has a NM bag full of business building insights to share with you – valuable and unique information that you won’t hear anywhere else!
Jo Ellen Nash, Nash & Company, Downing-Fry Realty
$$ Million Dollar Q&A for Luxury Agents: A top luxury real estate coach answers key questions to help you make your business a massive success!
For years, real estate professionals across the country have peeked over the shoulder of JoEllen Nash to see some of the most innovative marketing in luxury residential real estate. Famous for her high quality, effective marketing materials (and the winning results they generate), JoEllen not only built a successful real estate practice in Vail (CO),today she is expanding that success to her new location in Naples (FL) and coaching other luxury real estate professionals across the country.
Want to know how to brand yourself and market your properties? JoEllen Nash is a guru to turn to. Bring your luxury marketing questions to LIL where our guest luxury marketing coach will have the answers for you.
Matthew Shadbolt, Director of Internet Marketing, The Corcoran Group
How luxury pros can use video and new media for profitable results
As Director of Internet Marketing for one of Manhattan's leading real estate brokerage firms, Matthew Shadbolt is responsible for all of Corcoran's interactive output and advertising. Under his guidance, Corcoran's online audience has quadrupled in fewer than five years.
Widely quoted in both real estate and business media, he is a noted expert in internet marketing and understands what works online and how luxury agents like you can use the internet for effective branding, prospecting, and property promotion.
Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC in both the U.S. and in London (where he developed the world's first real-time interactive television purchasing application). A native of the United Kingdom, Matthew graduated from the Jan van Eyck Akademie in The Netherlands.
"The House Whisperer" is back! Stan Barron will be on hand with more advertising magic to share
Ads that reach the "Real" decision maker
Stan Barron understands how to write ad and brochure copy that SELLS luxury homes, regardless of the market. ABC Television calls Barron "The House Whisperer" because he listens to each home and then tells its story.
Last year at LIL, Barron shared tips on better photography, this year his focus is on new tips for writing ad, brochure, and Internet copy so powerful you'll think it's magic. Learn the secrets of this advertising genius turned Realtor and sell your listings faster and for more!
Stan Barron specializes in listings only and for almost 25 years has used the advertising techniques that he learned from Madison Avenue advertising legend David Ogilvy to sell, and sell, and sell real estate. He has written articles for national publications on the topics of advertising, marketing, and branding and will soon introduce a new book and DVD on "How to apply Madison Avenue methods to Real Estate Advertising." He is a frequent guest speaker for The Institute for Luxury Home Marketing's special events because you keep telling us to "PLEASE bring Stan Barron back!!"
Deborah Valledor, COO, REALTOR Association of Miami and the Beaches
A simple plan: You don't have to be a geek to make social networking work for you
Blogs, Facebook, Twitter, LinkedIn, YouTube -- social networking options abound, but has anybody determined what really works and created a simple plan for social networking success? The answer is “Yes, Deborah Valledor has!”
Deborah Valledor is the COO of the Realtor Association of Greater Miami and the Beaches and one of the industry’s most interesting and respected speakers. At LIL, Deborah will share a simple social networking plan that you can implement, even if technology is not your strong suit.
The business is changing and Valledor can help you ride the wave of change and grow your real estate practice. Best of all, you don’t have to be a technology whiz kid to implement her simple plan.
Kevin Brass, Editor of the International Property Journal, will give you the scoop on the uber rich
International Real Estate: Opportunities and Landmines in Global Markets
Veteran journalist and blogger Kevin Brass tracks the world's wealthy from Paris to Dubai and has stories to share. Want to know what's happening in the international luxury home market? Kevin Brass is the man to ask. Founder and Editor of the International Property Journal He has covered the global luxury real estate market for the International Herald Tribune and wrote the Tribune's popular "Raising the Roof" luxury property blog. Brass circles the globe reporting on tempting locations, unusual homes and hot and not-so-hot real estate markets.
His own home-buying experience began in Southern California, where he managed to completely miss the real estate boom. He now lives with his wife, Lietza, in an oddly Tudor-style two-story house with canyon views in the suburbs of Austin, Texas. The key selling point was a screened porch, a special treat for their two cats. Unfortunately, only one has figured out the mechanics of the kitty door.
He is a longtime contributor to the The New York Times, Los Angeles Times, People, NWA World Traveler and a wide variety of other publications. Brass is a repeat speaker at Leaders in Luxury, and you'll be happy to know he is back by popular demand this year!
